Iowa State Student NAMA Wins Marketing Competition

Chuck Zimmerman

The announcement of the student NAMA team that wins the annual marketing competition at the annual Agri-Marketing Conference is always so emotional. There are smiles, cheers and tears. And you even find them on the students too!

This year the winning team is the Iowa State University Student NAMA team. I did not get to be involved in the team competition much this year so somebody needs to help me out and add a comment about what their product was. Sorry, I just did not get notes of that. However, I did capture the winners on video. Think they’re excited?

The other winners included:

2nd place – University of Minnesota,

3rd place – Kansas State University,

4th place – University of Wisconsin-Madison,

5th place – Arizona State University,

6th place – University of Illinois-Urbana/Champaign.

2012 Agri-Marketing Conference Photo Album

Ag Groups, Education, NAMA, University

Flapcakes with Chef Ray

Chuck Zimmerman

Chef Ray made both kinds, pancakes and flapjacks. We call them flapcakes. So did you AgWired fans at the 2012 Agri-Marketing Conference survive the Brownfield Party for a little After Party Pancakes with Rhea + Kaiser? These folks did and I did too. There’s just something about having an early morning breakfast and then a later in the morning breakfast that gets your day off to a great start. Know what I mean?

In case you didn’t make it to Chef Ray’s breakfast you can still learn a little etiquette from him.

2012 Agri-Marketing Conference Photo Album

Agencies, NAMA, Video

NAMA Membership and Conference Attendance Growth

Chuck Zimmerman

The 2012 Agri-Marketing Conference was a good one with an attendance near the record set in 2000 according to National Agri-Marketing Association President Beth Burgy, Broadhead. I spoke with Beth during the conference and agreed with her statement at our board meeting that it is really nice not to have major “issues” to be dealing with. However, the NAMA Executive Committee and Board are still working on the NAMA Strategic Plan and are continuing to explore ways to fully and successfully implement it. Beth says we have a “youth movement” going on in NAMA and lots of opportunities exist within the industry. Beth says she’s having a wonderful time as President and looks forward to the rest of the year.

You can listen to my interview with Beth here: Beth Burgy Interview

2012 Agri-Marketing Conference Photo Album

Ag Groups, Audio, NAMA

Some #NAMA12 Social MentionAtivity

Chuck Zimmerman

We always want to know about how to measure social media. Do you with there was some simple mechanism that just takes one click? Yeah. Me too.

Here’s a graphic looking at the 2012 Agri-Marketing Conference hashtag – #NAMA12. This is using Social Mention and looking at the “all” category. I like seeing 102 unique authors and zero negativity!

It’s also interesting to search the hashtag to see what you can find there.

2012 Agri-Marketing Conference Photo Album

Ag Groups, NAMA

Farm Bill Work This Week

Cindy Zimmerman

While farmers are busy getting crops in the ground this week, members of the House and Senate Agriculture Committees will be busy trying to get a 2012 Farm Bill off the ground.

As the Senate Ag Committee released a draft proposal on Friday, several agricultural organizations sent a letter to the leadership thanking them, while at the same time expressing a few concerns.

Co-signed by eight organizations, including the American Farm Bureau Federation and the National Corn Growers Association, the letter commended the committee for adhering to its original proposal of $23 billion in deficit reduction, and for not proposing to restructure the federal crop insurance program or to reduce its funding for deficit reduction purposes.

“Even with the clear and real need to reduce our federal deficit, it remains in the best interest of our nation to help ensure a basic level of risk management for farmers and our food supply,” said American Farm Bureau Federation President Bob Stallman. “Farming is a risky business. There is no doubt about that, and crop insurance is a key principle in the goal to provide farmers a dependable safety net.”

In response to concerns from other commodity groups about a revenue-based approach, the groups advocate making changes in the crop insurance program to enhance its viability as a risk management tool, while maintaining the effectiveness of the existing program for other commodities. The groups do not, however, support program alternatives that tie current-year production to fixed price supports, which can distort planting decisions and production between commodities when market prices decline.

“NCGA strongly believes a farmer should be able to absorb a price or yield loss in any given year,” said NCGA President Garry Niemeyer, a corn grower from Auburn, Ill. “However, we are trying to protect farmers, especially young farmers, when they are facing these types of losses multiple years in a row.”

In addition to crop insurance, the groups are calling for planting flexibility for farmers as well as a new program to complement the risk protection provided under crop insurance and the continuation of the marketing loan program, urging the Committee to oppose any changes in current law regarding payment limitations or eligibility for farm programs based on Adjusted Gross Income. “Currently, 98 percent of U.S. producers participate in the farm program and comply with their conservation requirements,” stated the groups in the letter. “It is important that farmers remain in the program so that our country can maintain conservation compliance on agricultural lands.”

Read the letter here.

AFBF, Corn, Farm Bill, NCGA

Sprucing up Springtime

Melissa Sandfort

My work is never done around the house. There’s always something to be cleaned or fixed or planted or watered. I told my mother this weekend that’s all I feel like I do is feed and water things around our house, whether it’s the horses, the black kitty, my family, or now our new trees.

They completely transform the front yard: eight pine trees and two maple trees –they’re beautiful. We still have landscaping to do, but that was secondary to getting a good stand of grass our first year in the new house. Now, year two is “prettying it up.”

The hose and I are getting to know each other well.

Sometime I’ll have to show you a photo of the raised garden beds my husband built. I’ve also recently gotten to know the shovel quite well.

Until we walk again …

Uncategorized

2012 NAMA Best of Show

Chuck Zimmerman

Thanks to a little help from the NAMA staff I can share photos of the Best of Show winners from the 2012 Best of NAMA competition.

Up first is Best of Show – Advertising

Client: South Dakota Corn Growers Association, Sioux Falls, SD – Teddi Mueller

Agency: Paulsen Marketing, Sioux Falls, SD – Mindy Dale

Message: Agriculture is a growing and innovative industry that is very important to the state. It is also important in our daily lives as corn and other agricultural products are used to make many items we use in our everyday lives from fuel for our vehicles to toothpaste and toothbrushes.

Audience: Youth and school children in urban and rural areas of South Dakota.

Next up is Best of Show – Public Relations

Client: Case IH, Racine, WI – Julie Rudnick

Agency: Morgan & Myers/Equity Creative/Thomaswerks, Waukesha, WI – Ellen LaRose

Message: To showcase the Case IH Steiger, Magnum and Puma tractors which were postitioned to deliver Efficient Power – a combination of the most available power with the lowest fuel consumption.

Audience: Farm owners/operators, farm managers, used equipment purchasers and part-time farmers.

Congratulations to all the Best of NAMA award winners. You can find the complete list in the current issue of AgriMarketing Magazine.

2012 Agri-Marketing Conference Photo Album

Ag Groups, Agencies, Agribusiness, NAMA

Zimfo Bytes

Melissa Sandfort

    Zimfo Bytes

  • Joining Becker Underwood is Sherman Hollins, named regional sales manager for the eastern and southern U.S.; and Dan Kuester, a marketing communications specialist in agricultural products which will include beneficial nematodes, inoculants and seed enhancements.
  • A slate of new officers and directors has been nominated to serve on the United Fresh Produce Association Board of Directors.
  • The Howard G. Buffett Foundation, Feeding America and Archer Daniels Midland Company established Invest An Acre, an innovative partnership that engages U.S. farmers in helping provide food to their neighbors.
  • Greg Thies joins Syngenta this month as senior director of Federal Government Relations, based in Washington, D.C.
Zimfo Bytes

NAMA 2012 Marketer of the Year Award

Chuck Zimmerman

The NAMA Marketer of the Year Award is the organization’s highest honor for an active member and this year the recipient is Greg Guse, Paulsen Marketing. Pictured is Greg receiving his award from Rich Jefferson, AEM/AG CONNECT Expo, Professional Recognition Committee Chair (left) and NAMA President Beth Burgy, Broadhead.

You can listen to Greg’s remarks after receiving his award here: Greg Guse Award Remarks

2012 Agri-Marketing Conference Photo Album

Agencies, Audio, NAMA

NAMA 2012 Agribusiness Leader of the Year

Chuck Zimmerman

The NAMA Agribusiness Leader of the Year is the organization’s highest award. Receiving the 2012 award is John Becherer, United Soybean Board. Here’s John (right) on stage at the 2012 Agri-Marketing Conference receiving his award from Rich Jefferson, AEM/AG CONNECT Expo, Professional Recognition Committee Chair (left) and NAMA President Beth Burgy, Broadhead. John was introduced by Rich and I recorded the remarks we heard from them for you.

You can listen to John’s remarks after receiving his award here: John Becherer Award Remarks

2012 Agri-Marketing Conference Photo Album

Ag Groups, Audio, NAMA