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Jamie Johansen

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  • Broadhead was recently named agency of record for Boehringer Ingelheim (Canada) Ltd. cattle division. Broadhead will lead the development of all advertising, collateral and public relations efforts for BICL’s beef and dairy product portfolio.
  • Prosperity announces their first grant training course. The two-day course will include a five-part webinar series along with a live conference call for Q & A. Content includes: Application basics, effective grant services, grant funding feasibility, must knows for major grants and post application expectations.
  • Animal Welfare Approved introduced the only audited certification program in the United States for farms coexisting with predators. It is specifically designed to assess and reward wildlife conservation practices achieved at the farm or ranch level.
  • Monsanto just announced a new, expanded pre-emergence label for Warrant Herbicide. The label will help to provide farmers the flexibility to manage small seeded grasses and broadleaf weeds, as well as tough-to-control weeds.
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    BIVI Improving Animal Welfare & Public’s Perceptions

    John Davis

    Our friends at Boehringer Ingelheim Vetmedica, Inc. want to improve livestock health through preventive measures, while at the same time bridge the gap between producers and consumers who are more removed from production agriculture than ever before. The company has launched the Prevention Works platform to raise awareness and foster conversations between veterinarians, their clients and consumers.

    The goal is to enhance the animal’s resistance to disease and reduce exposure before diseases become a threat to the beef or dairy herd. Through proper management, animal handling techniques, a sound vaccination and deworming program and adequate operation biosecurity, incidence of disease in the herd can be greatly curbed. This can lead to a decrease in the need for antibiotic use and overall animal welfare improvement.

    “Prevention is key,” says Dr. Craig Jones, Director of Cattle Professional Services, Boehringer Ingelheim Vetmedica, Inc. “If we pay attention to how we’re managing our animals and take the necessary steps to prevent disease, that goes a long way in improving animal well-being and animal performance.” Read More

    Animal Health, Boehringer Ingelheim, Livestock, Video

    First AAEA Dr. Jim Evans Scholarship

    Chuck Zimmerman

    A very emotional Dr. Jim Evans was called to the stage during the Ag Media student awards and recognition luncheon to help present the first scholarship named in his honor by the American Agricultural Editors’ Association. Receiving the first scholarship is Claire Benjamin, University of Illinois. Presenting for AAEA was Joann Alumbaugh.

    In addition to this new scholarship, three additional scholarships were awarded to Amelia Martens, University of Illinois, Faith Jurek, Texas Tech University and Ellen Reeder, Univeristy of Illinois.

    2012 Ag Media Summit Photo Album

    AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC
    ACN, Ag Media Summit

    2012 LPC Forest Bassford Award Winner

    Chuck Zimmerman

    The winner of the Livestock Publications Council Forest Bassford Student Award for 2012 is Ellen Reeder, University of Illinois. Ellen is pictured with Billy Frey, Alltech, the sponsor of the award. Other finalists for the award include Faith Jurek, Texas Tech University, Mollie Lastovica, Texas A&M University and Robin Kleine, Kansas State University.

    The student winner receives an all-expenses-paid trip to participate in LPC’s annual convention and now the Ag Media Summit. This award recognizes and rewards excellence, leadership and encourages professionalism among students. This opportunity provides the recipient face-to-face exchanges with leaders in livestock publishing. Forrest Bassford’s name was appended to the LPC Student Award in 1992 in honor of his contribution to LPC, and his particular interest in furthering the Student Award. The overall winner receives a $2,000 scholarship and up to four additional students each receive $750 travel scholarships to attend the convention.

    2012 Ag Media Summit Photo Album

    AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC
    Ag Media Summit, LPC

    Zimfo Bytes

    Jamie Johansen

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    • Journal Communications Inc. welcomed Dennis Vercler as Farmer-to-Consumer Communicator for the company’s Agribusiness Publishing division. Vercler will provide insights to consumer attitudes towards agriculture and assist JCI in developing consumer-directed publishing strategies for agribusiness organizations.
    • The University of Queensland will send five journalism and communications students to report on the sights and sounds of the 2012 Brisbane Exhibition right along side television professionals. The program gives students the opportunity to work in the field, producing video news content for Channel Nine’s online website, Ninemsn, along with the Ekka’s own website.
    • The first class of Leadership Sorghum was just announced by the Sorghum Checkoff. The new program will seek to develop the next generation of leaders for the sorghum industry. Fifteen sorghum farmers from eight different states were chosen for Class I.
    • The wheat industry’s export market development organization, U. S. Wheat Associates (USW), announced four domestic staff promotions. Steve Wirsching was named VP Director of West Coast office, Shannon Schlecht was named VP of Policy, Steve Mercer was promoted to VP of Communications and Julia Debes was appointed Assistant Director of Communications.
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      Ethanol Goes Open Road With New Ad

      Chuck Zimmerman

      A new ethanol ad has debuted that focuses on the fact that ethanol is saving consumers at the pump.

      Following on the success of its long-running “Right Here, Right Now” ads, the Renewable Fuels Association is debuting a new ad which focuses on ethanol’s ability to lower gas prices at the pump and offer consumers relief in a difficult economy.

      The “Open Road” campaign is the first of its kind, focusing on ethanol saving consumers money at the pump and improving overall engine performance. In 2011, the ad points out, the use of ethanol helped reduce the average price of gas by $1.09, saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.

      Ag Groups, Biofuels, Ethanol, RFA, Video

      Ag Media Summit Great Debate

      Chuck Zimmerman

      It’s called The Great Debate and this morning at the Ag Media Summit we got Part II. Former Congressman Charlie Stenholm and Dr. Barry Flinchbaugh, former ag economist at Kansas State University agree to disagree. With a new farm bill in the making and major crop impacts due to the drought it makes for a lively conversation.

      I’ve got it recorded for you listening pleasure.

      You can listen to the Great Debate here: AMS Great Debate

      2012 Ag Media Summit Photo Album

      AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC
      Ag Media Summit, Audio, Media

      Monsanto Announces Rural Community Support

      Chuck Zimmerman

      The drought is the main topic of discussion at any event I’ve attended lately. It’s going to be a tough year for some. Monsanto has announced new commitments to support these farmers.

      To support rural communities, the Monsanto Fund is doubling its America’s Farmers Grow Communities funding in counties that have been declared a disaster area by the USDA.

      To support farmers who have been financially impacted by the drought, Monsanto is offering additional prepay options and financing assistance for the purchase of their seed. Farmers in impacted areas can call 1-855-379-1212 to discuss their individual situation and explore options with a Monsanto representative.

      “Nearly 90 percent of the U.S. corn crop is in regions impacted by drought,” said Mike Stern, U.S. row crops business lead, Monsanto Company. “Monsanto understands that when farmers face crop losses, it makes it more difficult to invest in their business for the following year. We want to help ease the minds of our farmer customers who have been hit hard by this year’s drought. We also recognize the economic impact that a devastating drought can have on communities where farmers live and work. This is why we’re providing disaster relief through additional funding of our America’s Farmers Grow Communities program that will directly assist those drought stricken counties.”

      Agribusiness

      Famous Ag Media Summit Welcome Party

      Chuck Zimmerman

      The Famous Welcome Party at the Ag Media Summit was made possible tonight by sponsors, John Deere, Cattlemen’s Beef Board and Monsanto. The very busy drink station was sponsored by the Southwest, Rocky Mountain and Desert Southwest National Agri-Marketing Association Chapters. Thank you to them for a great and famous party.

      I’ve got lots of photos to share which are in the process of uploading right now. This event is just one of the many reasons the Ag Media Summit is growing since it’s where you can just relax and visit with friends and make new ones. I know I made several tonight.

      2012 Ag Media Summit Photo Album

      AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC
      Ag Media Summit, Media