Chairing The Ag Media Summit

Chuck Zimmerman

ZimmCast 360It takes a lot of work to put on the premier event in the agricultural communications industry – the Ag Media Summit. To learn more about it I sat down with Keri Geffert English, Osborn Barr, who is the Chair of this year’s event.

Keri is pictured next to Don Norton in this photo from the new member reception here at the Ag Media Summit.

Keri got involved in the Ag Media Summit as an intern 13 years ago and has attended all of them since that time. She is chairing the steering committee which consists of representatives from each of the organizations involved in the conference. Besides committees there are a lot of volunteers who work to put on this event. I hope you’ll enjoy hearing all about it from Keri in our conversation.

Listen to this week’s ZimmCast here: Chairing the Ag Media Summit

Thanks to our ZimmCast sponsors, GROWMARK, locally owned, globally strong and Monsanto, Roundup Ready Plus, for their support.

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2012 Ag Media Summit Photo Album

AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC
Ag Media Summit, Audio, ZimmCast

Farms Threatened by Federal Tax Changes

Chuck Zimmerman

wlgIf the combination of extreme drought and historically hot temperatures isn’t giving farmers enough to worry about this summer, sweeping changes to the federal wealth transfer tax system are looming large. Yet, many family farmers are not aware of the full implications of these possible changes – including losing their farms.

“Few farmers fully understand there is a limit to the amount of wealth that can be transferred from generation to generation, and those who don’t take advantage of the current tax environment could be forced to sell their land to pay the estate taxes on that very land,” says Milwaukee-based estate planning attorney Eido Walny. “Since the IRS does not differentiate between wealth held in the form of cash versus land, equipment, or other forms, a farmer with a $2 million farm is treated the same as a Wall Street banker with $2 million cash in the bank.”

Get more information by downloading the complete release from Walny Legal Group: Full Release

Agribusiness, Insurance

Senator and Secretary Attend Biobased Workshop

Cindy Zimmerman

Senator Debbie Stabenow (D-MI) and Agriculture Secretary Tom Vilsack were keynote speakers at the 2012 United Soybean Board Biobased Products Stakeholders’ Workshop at the Ford Research and Innovation Center in Dearborn, Michigan this week to show their strong support for new products made from agricultural commodities.

“I think the sky’s the limit,” said Sen. Stabenow. “I don’t believe you have an economy unless you make things and grow things.”

She noted that soybeans are at the top of the list when it comes to developing biobased products. “There’s not a more exciting opportunity than focusing on soy,” Stabenow said. “It’s really extraordinary how we’re going to be able to focus on giving new markets to our farmers, get us off of foreign oil and create jobs, all at the same time.”

The senator made a few comments about the inability of Congress to get a new “farm bill” completed before leaving for August recess and talked about the bill that did get passed by the Senate. “We expanded the energy title beyond biofuels,” she said. “To be able to focus on our biobased marketing program and our biopreferred program.”

Listen to or download Sen. Stabenow’s remarks here: Sen. Debbie Stabenow

Secretary Vilsack spoke directly to the many students who attended the workshop and encouraged them to work in the field to develop new products. “This is an unlimited future that you have before you and you get to shape it,” he said.

Vilsack also talked about the lack of a “food, farm and jobs bill” out of Congress. “The risk that we run in delay is not just that we create uncertainty … it runs the risk of having this discussion wrapped into a much larger discussion … what are we going to do about the budget deficit,” he said. “Agriculture is already doing its part.”

Listen to or download Vilsack’s remarks here: Secy. Vilsack at USB Biobased Workshop

Lots more to come on this event – especially about how Ford is getting back to its roots in using soybased products to build vehicles in addition to running them. Cool stuff!

Check out the photo album below and the SoyBiobased.org website as well.

2012 USB Biobased Products Stakeholders Workshop Photos

Audio, Biodiesel, Biotech, Research, Soybean, USB, USDA

Zimfo Bytes

Jamie Johansen

    Zimfo Bytes

  • Broadhead was recently named agency of record for Boehringer Ingelheim (Canada) Ltd. cattle division. Broadhead will lead the development of all advertising, collateral and public relations efforts for BICL’s beef and dairy product portfolio.
  • Prosperity announces their first grant training course. The two-day course will include a five-part webinar series along with a live conference call for Q & A. Content includes: Application basics, effective grant services, grant funding feasibility, must knows for major grants and post application expectations.
  • Animal Welfare Approved introduced the only audited certification program in the United States for farms coexisting with predators. It is specifically designed to assess and reward wildlife conservation practices achieved at the farm or ranch level.
  • Monsanto just announced a new, expanded pre-emergence label for Warrant Herbicide. The label will help to provide farmers the flexibility to manage small seeded grasses and broadleaf weeds, as well as tough-to-control weeds.
    Zimfo Bytes

    BIVI Improving Animal Welfare & Public’s Perceptions

    John Davis

    Our friends at Boehringer Ingelheim Vetmedica, Inc. want to improve livestock health through preventive measures, while at the same time bridge the gap between producers and consumers who are more removed from production agriculture than ever before. The company has launched the Prevention Works platform to raise awareness and foster conversations between veterinarians, their clients and consumers.

    The goal is to enhance the animal’s resistance to disease and reduce exposure before diseases become a threat to the beef or dairy herd. Through proper management, animal handling techniques, a sound vaccination and deworming program and adequate operation biosecurity, incidence of disease in the herd can be greatly curbed. This can lead to a decrease in the need for antibiotic use and overall animal welfare improvement.

    “Prevention is key,” says Dr. Craig Jones, Director of Cattle Professional Services, Boehringer Ingelheim Vetmedica, Inc. “If we pay attention to how we’re managing our animals and take the necessary steps to prevent disease, that goes a long way in improving animal well-being and animal performance.” Read More

    Animal Health, Boehringer Ingelheim, Livestock, Video

    First AAEA Dr. Jim Evans Scholarship

    Chuck Zimmerman

    A very emotional Dr. Jim Evans was called to the stage during the Ag Media student awards and recognition luncheon to help present the first scholarship named in his honor by the American Agricultural Editors’ Association. Receiving the first scholarship is Claire Benjamin, University of Illinois. Presenting for AAEA was Joann Alumbaugh.

    In addition to this new scholarship, three additional scholarships were awarded to Amelia Martens, University of Illinois, Faith Jurek, Texas Tech University and Ellen Reeder, Univeristy of Illinois.

    2012 Ag Media Summit Photo Album

    AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC
    ACN, Ag Media Summit

    2012 LPC Forest Bassford Award Winner

    Chuck Zimmerman

    The winner of the Livestock Publications Council Forest Bassford Student Award for 2012 is Ellen Reeder, University of Illinois. Ellen is pictured with Billy Frey, Alltech, the sponsor of the award. Other finalists for the award include Faith Jurek, Texas Tech University, Mollie Lastovica, Texas A&M University and Robin Kleine, Kansas State University.

    The student winner receives an all-expenses-paid trip to participate in LPC’s annual convention and now the Ag Media Summit. This award recognizes and rewards excellence, leadership and encourages professionalism among students. This opportunity provides the recipient face-to-face exchanges with leaders in livestock publishing. Forrest Bassford’s name was appended to the LPC Student Award in 1992 in honor of his contribution to LPC, and his particular interest in furthering the Student Award. The overall winner receives a $2,000 scholarship and up to four additional students each receive $750 travel scholarships to attend the convention.

    2012 Ag Media Summit Photo Album

    AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC
    Ag Media Summit, LPC

    Zimfo Bytes

    Jamie Johansen

      Zimfo Bytes

    • Journal Communications Inc. welcomed Dennis Vercler as Farmer-to-Consumer Communicator for the company’s Agribusiness Publishing division. Vercler will provide insights to consumer attitudes towards agriculture and assist JCI in developing consumer-directed publishing strategies for agribusiness organizations.
    • The University of Queensland will send five journalism and communications students to report on the sights and sounds of the 2012 Brisbane Exhibition right along side television professionals. The program gives students the opportunity to work in the field, producing video news content for Channel Nine’s online website, Ninemsn, along with the Ekka’s own website.
    • The first class of Leadership Sorghum was just announced by the Sorghum Checkoff. The new program will seek to develop the next generation of leaders for the sorghum industry. Fifteen sorghum farmers from eight different states were chosen for Class I.
    • The wheat industry’s export market development organization, U. S. Wheat Associates (USW), announced four domestic staff promotions. Steve Wirsching was named VP Director of West Coast office, Shannon Schlecht was named VP of Policy, Steve Mercer was promoted to VP of Communications and Julia Debes was appointed Assistant Director of Communications.
      Zimfo Bytes

      Ethanol Goes Open Road With New Ad

      Chuck Zimmerman

      A new ethanol ad has debuted that focuses on the fact that ethanol is saving consumers at the pump.

      Following on the success of its long-running “Right Here, Right Now” ads, the Renewable Fuels Association is debuting a new ad which focuses on ethanol’s ability to lower gas prices at the pump and offer consumers relief in a difficult economy.

      The “Open Road” campaign is the first of its kind, focusing on ethanol saving consumers money at the pump and improving overall engine performance. In 2011, the ad points out, the use of ethanol helped reduce the average price of gas by $1.09, saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.

      Ag Groups, Biofuels, Ethanol, RFA, Video

      Ag Media Summit Great Debate

      Chuck Zimmerman

      It’s called The Great Debate and this morning at the Ag Media Summit we got Part II. Former Congressman Charlie Stenholm and Dr. Barry Flinchbaugh, former ag economist at Kansas State University agree to disagree. With a new farm bill in the making and major crop impacts due to the drought it makes for a lively conversation.

      I’ve got it recorded for you listening pleasure.

      You can listen to the Great Debate here: AMS Great Debate

      2012 Ag Media Summit Photo Album

      AgWired coverage of the 2012 Ag Media Summit is sponsored by FMC
      Ag Media Summit, Audio, Media