The Cattlemen’s Beef Board will invest about $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in Fiscal Year 2014, if the recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board.
In action concluding its two-day meeting in Denver this week, the Operating Committee — including 10 members of the Beef Board and 10 members of the Federation of State Beef Councils — approved checkoff funding for a total of 18 “Authorization Requests,” or proposals for checkoff funding in the fiscal yearbeginning Oct. 1, 2013. The committee also recommended full Beef Board approval of a budget amendment to reflect the split of funding between budget categories affected by their decisions.
The committee had to cut about $1 million total from proposals to meet budget requirements and, in the end, cut a total of $1.15 million.
Just one proposal submitted was cut completely, and that was a $100,000 request from the National Livestock Producers Association to help tell the beef story to consumers through participation on the established “America’s Heatland” program on public television.
The remainder of the cuts was achieved through reductions in budgets for the following programs: North American Meat Association’s veal promotion, “Moms, Millenials and More” communcation program, foreign marketing program, and Authorization Requests.
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