Open Mic with Sen. Klobuchar

Cindy Zimmerman

New on Agri-Pulse this week:

open-micAs House and Senate leaders head into a farm bill conference meeting, Sen. Amy Klobuchar provides keen insight on the negotiations. She says the challenge is to merge the reductions in spending, contained in the House of Representatives Farm Bill, with the more moderate reductions in the Senate bill and to mediate those provisions in the final bill. She discusses the prospect of rolling the entire farm bill into a larger budget bill and how large a reduction there can be in nutrition spending without risking a presidential veto. Finally, she discusses a provision of the WRDA bill that would permanently close the Upper St. Anthony Lock on the Mississippi River to block Asian Carp from penetrating northern Minnesota rivers and lakes.

Listen to the Agri-Pulse Open Mic interview with Sen. Klobuchar here.

Agri-Pulse

Zimfo Bytes

Talia Goes

    Zimfo Bytes

  • Hubbard Feeds, the leading provider of researched based nutritional products, has launched their new and improved Hubbardfeeds.com website.
  • Design the logo for the 2014 Ag Media Summit by Friday, November 8 2013 and pocket the money.
  • With harvest running a little later and growers in the field longer than expected, the first session of the NCGA DuPont New Leader Program, previously scheduled for November, has been moved to January by the National Corn Growers Association.
  • Filament Marketing, located in the heart of Madison, Wis. is excited to once again offer a summer internship experience in 2014.
Zimfo Bytes

DialogueNEXT Panels at World Food Prize

Cindy Zimmerman

wfp13-thad-panelNovus International president and CEO Thad Simons moderated a two-part panel discussion on the next generation and what technologies will be “enabling smallholder farmers in the future to be part of the agricultural revolution.”

The panels focused on “Capacity and Capitol” in the morning and “Beyond the Big Idea” in the afternoon. “We were happy to be able to show in the morning session how venture capitol is coming in to support entrepreneurs in India and then this afternoon we really got into some of the precision agriculture tools that are being developed right now,” said Thad. The afternoon panel members pictured included Peter Frykman, Founder and CEO of Driptech; Matt Burkhart, VP of the Applied Technology Division for Raven Industries; and Dr. Charity Kawira Mutegi of Kenya, recipient of the 2013 World Food Prize Borlaug Award for Field Research and Application.

wfp13-thadThad was wearing two hats at the World Food Prize symposium, since he is currently serving as president of the International Food & Agribusiness Management Association (IFAMA), which will hold its 2014 World Forum and Symposium in Cape Town, South Africa. “We’ll be talking a lot about how we link smallholder farmers into markets,” he said, adding that IFAMA will include a “Youth Day” to educate young Africans about careers in agriculture. “They’re leaving the farm, they don’t see it as being a good place to work but we’ve heard about all of these great technologies and opportunities,” said Thad.

“The Road to 2050: The African Factor – Meeting Future Needs of Food and Agriculture” is the theme of the 24th Annual IFAMA World Forum and Symposium which will be held June 15-19, 2014 in Cape Town.Interview with Thad Simons, Novus International
2013 World Food Prize photos

Audio, Novus International, World Food Prize

Taking Responsibility for Growing Food

Chuck Zimmerman

usfra-boston-13-luckeySoybean and pork farmer from Columbus, Nebraska, Bill Luckey, served as a panelist for the Boston Food Dialogues. His family farm includes 600 crop acres, cattle, sows and finishing hogs. Bill also serves on the National Pork Producers Council (NPPC) Board of Directors and several committees. Bill is lucky that his kids are home running the combine so he was able to attend the event.

“I think we have got to get our word out to the consumers. What we do and why we do it. If you look at it, less than 2% of population are farmers. Over 98% are not in the agriculture business of farming, so they chose not to take the responsibility of growing of food. I accepted that responsibility of growing food and I’m proud of what I do. I am going to do the best I possibly can to raise the best, the healthiest, the safest food for not only my family but for the whole world.”

Bill doesn’t believe size matters. It’s simply people having a passion for the work they do. Bill went on to explain more about is hog operation.

“We utilize technology, whether it be in our buildings, in ventilation, in the feed program. A lot of people don’t understand how we use technology and one of the best things I tell people is if they want us to raise pigs the way we did 50 years ago, why don’t you go to a doctor who uses technology from 50 years ago to diagnose your diseases. We are always trying to improve and do the best thing for our animals, the community and the consumer.”

You can listen to Bill’s complete interview here: Interview with Bill Luckey

Boston Food Dialogues Photo Album

Ag Groups, Audio, Farming, Food, USFRA

What Does the Consumer Want?

Chuck Zimmerman

usfra-boston-13-renziIs big or small farming the future? Tough question, but the conversation was had and Lori Renzi, Vice President of Brand Strategy & Development at Charlie Baggs Culinary Innovations (CBCI) was one of the lucky panelists who got the chance to express her opinion and expertise during USFRA’s Boston Food Dialogues.

CBCI is a consulting practice for the global food industry that assists with flavor and menu development, nutritional assessments, brand strategy and more. Lori works with the direction of all strategic and marketing activities, as well as the development and the re-launch of the CBCI brand.

“I am here today because I am a marketing person, I am not a chef. I represent more what the consumer is thinking, how they get their information, how they receive it and what they do with it. From a farm size perspective right now people are so cynical and skeptical of anything big so you can’t really blame them for thinking big farm is bad. There just needs to be a lot of information to clarify what we are talking about in that area. I don’t think anyone would think that a farmer as a large farm is a bad thing. I think what they think is there is a farm being run by big business, big corporations, big government. They are going to perceive that as bad, because of their experiences. It is up to us to bridge those entities and get the right information to them.”

Lori said that many things said today were very interesting to her. The complexity of this conversation is huge. She believes her take away from the event was that we all need to understand more about the thought process in the farming system. The consumer wants to understand how the food is grown, made and processed in simple terms.

Listen to the complete interview with Lori here: Interview with Lori Renzi

Boston Food Dialogues Photo Album

Ag Groups, Audio, Farming, Food, USFRA

New Holland Welcomes Marketing Comm Manager

Chuck Zimmerman

New Holland AgricultureNew Holland Agriculture and Construction has announced that Dawn Pelon is their new Marketing Communications Manager effective immediately. She will be responsible for overall brand, product segment and channel marketing communications as well as management of creative agencies and vendors in North America.

“Dawn brings extensive experience to our business from management-level roles in marketing, customer service and communications for significant brands,” says Mark Hooper, Director of Marketing for New Holland Agriculture and Construction in North America. “And with her experience in dealer networking and customer experience development, Dawn will play an integral role in growing the New Holland brand in North America.”

New Holland ConstructionIn her previous role with Mercedes-Benz USA, Dawn led regional field operations for the parts & service divisions and supervised the business operations and account services of the Mercedes-Benz in-house creative agency. She managed the launch of the Mercedes-Benz and Freightliner Sprinter commercial van brand campaign and the My Service brand campaign for the service division of MBUSA.

Dawn also has experience in the commercial heavy truck industry with Navistar, where she was Director of Marketing and Customer Service for Navistar’s specialty parts division, UpTime Parts.

A native of Detroit, Dawn obtained her Masters in Communications from Michigan State University and her BBA from the University of Michigan.

Agribusiness, New Holland

Is Small Farms or Diversity the Answer?

Chuck Zimmerman

usfra-boston-13-swansonUSFRA’s Boston Food Dialogues panelists came from the east and the west, represented the big and the small, work in agribusinesses and in small farming communities.

Michael Swanson, Agricultural Economist for Wells Fargo Bank NA, Minneapolis, Minnesota and Bruce Rominger, Rominger Brothers Farm, Winters, California were two panelists Chuck had the chance to speak with after the recent Boston Food Dialogues.

At Wells Fargo, Michael analyzes the impact of energy on agriculture, forecasting for key agricultural commodities, such as wheat, soybeans, corn and cotton, as well as livestock sectors such as cattle, dairy and hogs. Michael stated that he feels there is a strong demand for smaller farms and coming from the Midwest he said, “maybe we don’t appreciate it enough.”

“We go where the best technology takes us. We want the best solutions for the dollar. The consumers chooses and shouldn’t criticizes them one way or the other.”

usfra-boston-13-romingerBruce is a 5th generation farmer working along side his brother in a progressive, diversified family farm and ranch. They specialize in crops using organic and conventional techniques, including winegrapes, processing tomatoes, rice, wheat, corn, safflower, sunflower, onions, alfalfa and oat hay. Bruce agrees that small farms are a good thing, but feels the conversation led to a desire for diversity. He continued, “Small farms aren’t going to be viable in Nebraska. And where I am and the crops I grow and with the technology I use they aren’t very viable in our area either.”

“My brother and I own our farm and statistically we are a big farm, but we are a family farm. We are incorporated, does that make us a corporate farm? Technically yes, but we are 100% owned and managed by our family. To us this growth has been an evolution in every process over generations. This is something we have to do to stay successful it the markets we are in.”

You can listen to Chuck’s complete interview with Michael and Bruce here: Interview with Bruce Rominger and Michael Swanson

Boston Food Dialogues Photo Album

Ag Groups, Audio, Farming, Food, USFRA

Zimfo Bytes

Talia Goes

    Zimfo Bytes

  • Over the past several months, Vermeer Corporation has made numerous strategic moves to be well positioned for the future of the global forage market.
  • The U.S. Department of Agriculture has scheduled a referendum for eligible watermelon producers, handlers and importers
  • Deere & Company has agreed to sell a majority interest in its landscapes business to the private equity investment firm of Clayton, Dubilier & Rice, LLC.
  • Zoetis Inc., a former business unit of Pfizer, announced the completion of an agreement to purchase substantially all of the assets of Advanced Food Technologies LLC, a company that provides innovative food safety and animal care products to meat and poultry processing customers.
Zimfo Bytes

Farm Size Dialogue Gives All A Voice

Chuck Zimmerman

usfra-boston-13-bjergaU.S. Farmers and Ranchers Alliance once again brought up a hot topic in the agriculture and food industry for experts and industry leaders to discuss. Farm size was the topic for last week’s Boston Food Dialogues. And the man with maybe the toughest job for the day was Alan Bjerga, who’s role was moderator.

Alan is the author of “Endless Appetites: How the Commodities Casino Creates Hunger and Unrest” and agriculture policy reporter for Bloomberg News. After the dialogues concluded, Chuck picked his brain and asked for his insights into the farm size conversation.

“What’s striking is to take a look at how people with different perspectives on agriculture are all grasping towards solutions for the same problems. Where you see agriculture often depends on where you sit on both the value chain and nationwide. There are a lot of different structures to agriculture and agricultural operations within this country and as you see this evolution in consumer takes and marketplace demands everybody is coming at these problems from a different direction. Having a chance to get these different people on a platform to discuss these areas doesn’t necessarily lead to a solution, but it lets people exchange ideas and learn different options and thoughts that are out there. And that’s a key step.”

Alan emphasized how food matters to people and is very personal. What American farmers do is going to continue to be important because we are the leading food producer and exporter. Alan stated that unless you talk with the parties that are affected, than how are we suppose to understand there their concerns.

Listen to Chuck’s interview with Alan here: Interview with Alan Bjerga

Boston Food Dialogues Photo Album

Ag Groups, Audio, Farming, Food, USFRA

Small Farms Serve Niche Market

Chuck Zimmerman

usfra-boston-13-cruzA fourth generation fruit and vegetable farmer, Jamie Cruz, is the owner/grower of Springdell Farm in Littleton, Massachusetts. Jamie served as a panelist for the Boston Food Dialogues.

The family farm also raises hogs, cattle, poultry, sheep and goats. They proudly sell 99% of their products through their farm stand, various CSA programs, local restaurants and farmers markets.

“The increase demand for local food has really helped us. Here where we are it is a make it or break it for some of the local farmers in the area. So we are very fortunate that the family farms in the area are thriving and we are lucky to have that consumer base.”

Farm size was the topic for the days conversation and Chuck asked Jamie what her thoughts were on the issue.

“Our average farm is about 60 acres here. We have some farms farming as small as an acre and producing food off of it. Is the size of farms an issue? I don’t see so myself personally, but I do see how some of the consumers have some confusing information in front of them about farm size outside of Massachusetts.”

Jamie goes on to share that farm size doesn’t matter when talking about food safety, stewardship, animal welfare and the care of employees. She believes that small farms serve their purpose in niche markets and large farms are able to supply the grocery stores.

Listen to Chuck’s complete interview with Jamie here: Interview with Jamie Cruz

Boston Food Dialogues Photo Album

Ag Groups, Audio, Farming, Food, USFRA