Here’s a special ZimmCast for you from Broadhead+Co. After a meeting with Dean Broadhead and his staff I interviewed him about his agency and why he’s positioning it as “focused on the business and life of rural America.” The agency is almost 5 years old now. Dean also talks about strategies he believes work to reach rural America and the agricultural audience. He still believes advertising is important and is very open to new media options.
ZimmCast With World Dairy Diary Sponsor
One of the sponsors for our World Dairy Diary site is Accelerated Genetics. Janet Keller is the VP for Public Relations, Communications and Advertising. She talks about the company and some of the new projects they’re involved in.
The Fall of Advertising & The Rise of PR
At the upcoming NAMA convention in Kansas City, Laura Ries will be conducting a general session called “The Fall of Advertising & The Rise of PR.” That’s very important subject material to me and I’m sure you too. Laura works with her Dad, Al Ries at their Atlanta-based marketing strategy firm.
Daryl Hannah On Biodiesel
Here’s a ZimmCast that’s a little different. The first star to support biodiesel is Daryl Hannah.
XM Satellite Radio With Willie Nelson
This is ZimmCast number 52. I know that means a year but in the early week’s I did a couple extra’s at an event. It took me a few weeks to get into the rythym. It’s close enough to a year though. My how time flies when you’re having fun.
A ZimmCast On Rural Internet Access
The issue of rural internet access is a very important one in agricultural marketing and communications today. Last week I posted the full presentation made by Tim Ganschow, Agristar Global Networks, at the Gateway NAMA meeting. I’ve selected a couple of segments from Tim’s talk for you in this week’s ZimmCast. I hope you enjoy it.
Perfecting The Soybean
This week’s ZimmCast is my last interview from the fall NAFB convention. It’s with Kent Gronlie, soybean farmer and member of the United Soybean Board and Qualisoy. In my interview Kent talks about the work that Qualisoy has been doing and what he sees for the future for soybeans.
A Pre-NCBA Convention Discussion
It’s a new year on AgWired and our first ZimmCast of the year is with the National Cattlemen’s Beef Association president-elect, Mike John. Mike talks about the issues that will be discussed at the upcoming Cattle Industry Convention & Trade Show in Denver. He encourages cattlemen to become members and get involved in the process.
Canadian Farmer Web Auction Business
Here’s a great ZimmCast to end the year with on AgWired. I’ve brought Global Auction Guide.com to your attention before and finally got to interview president Dwayne Leslie. Dwayne is a farmer who got into the internet business to provide his fellow farmers with information and products he needed and knew they would want as well.
A Milestone In The Broadcasters Letter
I’d like to thank my good friend Larry Quinn, Assistant Director
Office of Communications, USDA for mentioning us and AgWired in his “milestones” listing in the latest issue of his weekly “Broadcasters Letter”. Larry is one of the people who makes dealing with the government enjoyable. In fact, all the people in the USDA communications department are very friendly and will go out of their way to help you out.