2025 Agri-Marketing Conference

Learfield is Living The Country Life

Chuck Zimmerman

It looks like Living The Country Life is getting a big boost now that Meredith has teamed up with Learfield Communications. I recorded a conversation with Learfield’s Stan Koenigsfeld, who describes the whole project and what they are planning for those people who have an above average annual household income and live on 3 or more acres. Pictured here are …

Audio, Internet, Publication, ZimmCast

A NAMA Retrospective With Eldon White

Chuck Zimmerman

This past week’s NAMA Convention was Eldon White’s last one as the Executive Director/CEO. I think he’s been with NAMA for almost 16 years. Hard to believe it’s been that long. It seems like just yesterday Rex Parsons was there. Doesn’t it? Eldon will be moving on to the Texas & Southwestern Cattle Raisers Association and has already made it …

Audio, NAMA, ZimmCast

An Agricultural Relations Council Report From Bob Giblin

Chuck Zimmerman

It’s NAMA Convention week here on AgWired. I’ll be blogging from Dallas, TX starting on Tuesday. You can hear all about the activities the guys at Truffle Media Networks and I have prepared in this week’s program. For example, we’re going to be giving away an iPhone at our booth at the convention trade show. You’ve got to register at …

ARC, Audio, ZimmCast

Ethanol, EPIC and Indy

Chuck Zimmerman

This past weekend I got to spend some time in the home state attending the XM Satellite Radio Indy 300. It was historic because it was the first race powered by 100% ethanol fuel. No matter who won, ethanol won. In fact, if you checked out the coverage on ESPN2 they called it the Ethanol Indy 300. While I was …

Audio, Ethanol, ZimmCast

John Deere Pink

Chuck Zimmerman

Here’s another post Commodity Classic ZimmCast for you. In this week’s program Cindy interviews John Deere’s Barry Nelson about how they’re marketing at Commodity Classic. Barry talks about the company being 170 years old and although he never would have thought it, they’re selling the logo on pink merchandise! You can download and listen to the ZimmCast here: ZimmCast 110 …

Agribusiness, Audio, John Deere, ZimmCast

The Latest On NAFB & The BARN/ABN

Chuck Zimmerman

Another Commodity Classic has come and gone and I’m in recovery mode. But I do have a ZimmCast for you which is in part from the trade show floor. In the first part of the program I interviewed the three amigos you see in the picture. They are (l-r) Jeremy Povenmire, National Association of Farm Broadcasting, Me, Bill O’Neill, NAFB …

Audio, BASF, Commodity Classic, NAFB, New Holland, ZimmCast

Podcasting About Commodity Classic

Chuck Zimmerman

It’s Commodity Classic week so why not have a ZimmCast about that? This week you’ll hear from Pat Morrow, BASF and Gene Hemphill, New Holland. They’re my sponsors for all the coverage you’re going to see and hear right here. Let me remind you about another podcast, the CommodityClassicCast. I’m going to try to post all the interviews and other …

Agribusiness, Audio, BASF, Commodity Classic, New Holland, ZimmCast

Internet Marketing Management For Syngenta

Chuck Zimmerman

I really think I need to get in touch with more Internet Marketing Managers like Gigi Arino. She holds this position for Syngenta in their crop protection area. We had a great conversation at the National Farm Machinery Show and I recorded part of it to share with you. Gigi says that a growing challenge within the company is how …

Agribusiness, Audio, John Deere, National Farm Machinery Show, Syngenta, ZimmCast