In ZimmCast number 250 learn how Ducks Unlimited does public relations. I can’t believe I’ve done 250 of these. The first posted version of the ZimmCast was January 31, 2005! I wish I could say it seems like only yesterday but it really doesn’t. Getting on to the topic of this week’s program, I recorded the presentation made by Tony …
A Biodiesel Family
In case you can’t tell, I’m a big fan of the music of Emily Richards and Jason Brock since I first met them at a National Biodiesel Conference years ago. The photo is from one of the screens that was displaying them during their time on stage at the conference and I thought it looked cool. Emily announced that she …
AGCO Shows How To Go Social
AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a …
Final Preview of AG CONNECT Expo
The floor of the upcoming AG CONNECT Expo is very busy right now. This morning I spoke with Show Director, Sara Mooney, who was on-location. In this week’s ZimmCast she provides a last preview and let’s us know how the final preparations are going. I’ll be there by the end of the weekend for the pre-show activities that take place …
NAFB Internet Usage Study
The National Association of Farm Broadcasting recently released its latest Internet Usage Study. Cindy spoke with Ted Haller at their convention and I thought I’d have a chat with him about it too since the organization sent our a release on it last week. You can download a pdf with some of the key findings of the study on their …
What’s New With Trimble and Pioneer
In this holiday shortened week the ZimmCast will feature two interviews I conducted at the recent NAFB convention to find out what’s new in the world of agribusiness from Trimble and Pioneer Hi-Bred. I interviewed George Huber, Trimble, who talks about virtual reference stations and “the connected farm.” He says this allows you to get data to and from your …
Farmland Investment With Chicago Farmers
With winter fast approaching it’s time to make your farm meeting plans. Make one of them the Chicago Farmers Farmland Investment Fair, February 6, 2010. I’ll be one of their seminar presenters with the topic of social media. To learn more about Chicago Farmers and their annual program I spoke with the Chairman of the upcoming event, Jeff Martin, an …
Speaking For Agriculture
Speaking For Agriculture was the title of a joint panel discussion at the NAMA Trends In Agriculture Conference and NAFB Convention. The moderator was Lindsay Hill, ABN Radio. The session focused on how consumers perceive farmers and agriculture and what can be done and is being done to communicate a positive message about agriculture in a society that is increasingly …
Meet Paulsen Marketing
Our sponsor for AgWired coverage of the NAMA Trends In Agriculture conference again this year was Paulsen Marketing. Perhaps you’re not familiar with this agribranding agency located in Sioux Falls, SD. Well, it’s time to get acquainted in this week’s program. I spoke with Greg Guse and Bryan Bjerke and we had a great conversation about the agency and their …
AgriMarketers Building New Community Ties
This week’s NAMA Trends In Agriculture conference provided a great program opportunity for this week’s ZimmCast. You’ll get to hear from the morning panel on day two. I interviewed each of them and have included them in the program. The session focused on how agrimarketers are building new community ties. 3G-enabled smart phones, the “Tweeting Farmer,” and unusual partnerships are …