Speaking For Agriculture was the title of a joint panel discussion at the NAMA Trends In Agriculture Conference and NAFB Convention. The moderator was Lindsay Hill, ABN Radio. The session focused on how consumers perceive farmers and agriculture and what can be done and is being done to communicate a positive message about agriculture in a society that is increasingly …
Meet Paulsen Marketing
Our sponsor for AgWired coverage of the NAMA Trends In Agriculture conference again this year was Paulsen Marketing. Perhaps you’re not familiar with this agribranding agency located in Sioux Falls, SD. Well, it’s time to get acquainted in this week’s program. I spoke with Greg Guse and Bryan Bjerke and we had a great conversation about the agency and their …
AgriMarketers Building New Community Ties
This week’s NAMA Trends In Agriculture conference provided a great program opportunity for this week’s ZimmCast. You’ll get to hear from the morning panel on day two. I interviewed each of them and have included them in the program. The session focused on how agrimarketers are building new community ties. 3G-enabled smart phones, the “Tweeting Farmer,” and unusual partnerships are …
The Horse Radio Network
Podcasting for the equine industry is alive and well in the form of the Horse Radio Network. This morning’s program is coming to you from the world famous Coffee Zone in Jefferson City, MO and features an interview with HRN founder and “chief bottle washer” Glenn Hebert. Glenn says he started HRN after having produced an equine podcast for a …
Meet US Farm Data
US Farm Data is the new name of what we knew as GoLeads Farm. The new name goes along with a new commitment to agricultural marketing. At the Sunbelt Ag Expo I spoke with Chris Sidles, National Accounts, who tells us what the company offers and why they created a new name. To start with he says they’re a full …
Larry Quinn Retired
Ever since Cindy and I have been in agricultural communications we’ve known and enjoyed working with Larry Quinn, USDA Office of Communications. Well, Larry just retired and while I was in Las Vegas attending BlogWorld and New Media Expo, Cindy got to talk to Larry. Larry says that when he first arrived at USDA he started working on a manual …
Talking NAFB With Bill O’Neill
The National Association of Farm Broadcasting has seen some significant changes in the last 4 years and the staff leader has been Bill O’Neill. Bill is stepping down at the end of this year to pursue some personal interests and I spoke with him about his decision and his years working with the organization. He says he’s going to move …
Tour Guides To Agribusiness For Fluidigm
The man who is guiding the marketing efforts for Fluidigm is Howard High. He is the man who found AgWired and contacted us about helping introduce the company to the agribusiness community. That’s because he recognizes the community that we’ve developed. He says they want to communicate with people in agribusiness “where they are.” That is what the whole new …
Getting Renewed With RFA
It may be dairy week for ZimmComm but that doesn’t mean it’s the only segment of the industry we’re working on. I’ll be introducing you to a new client later this week for example that is also new to agribusiness. In the meantime, this week’s program is about an old client. And I don’t mean old as in “they’re old.” …
Tom Dorr New President/CEO of USGC
In this weeks program I chat with new a US Grains Council CEO/President, Tom Dorr. The announcement was just made that the former U.S. Undersecretary for Rural Development will be replacing the retiring Ken Hobbie in November. Ken has held the position for the past 18 years and has been with USGC for 33 years. Heres a photo of Tom …