New Holland is going social and in this week’s program you can learn all about it from Digital Brand Engagement Specialist, Rebecca Yates. I spoke with Rebecca at the Farm Progress Show to learn about how New Holland is using social networking channels like YouTube, Facebook and Twitter. One of the components of their launch into the new media world …
Why NAMA Trends In Ag Is In Minneapolis
The National Agri-Marketing Association will be holding it’s fall Trends In Agriculture conference in Minneapolis, MN this year. Perhaps you’re wondering why it’s not in Kansas City adjacent to the NAFB convention. I was. So I spoke with Jenny Pickett, NAMA CEO, and found out the answer. Jenny, pictured right at last week’s Boot Camp, says the reason NAMA had …
Digital Media Impact On Farmers and Ranchers
The Impact of Digital Media on Farmers and Ranchers was the title of a NAMA Boot Camp presentation by Jack Semler, Readex Research. I’ve been hoping to see Jack’s research which was done for the American Business Media’s Agri Council but have missed presentations at events like the Ag Media Summit. The farmers surveyed for this project were taken from …
There Is Truth In Food
When it comes to food we all need a little bit of truth. Well, maybe a lot of truth. So TruthInFood.com sounds like a good idea. To learn more about this intriguing project I spoke with Mike Smith, Food Chain Communications. Mike and I had a great conversation about understanding why people from both production agriculture and the urban consuming …
Meet New AAEA and LPC Presidents
In this week’s program we’ll get to meet the new Presidents of the American Agricultural Editors Association and Livestock Publications Council. They’re both Missouri boys! First up is Steven Fairchild, MFA Incorporated. I asked him what his goals are for his year in office and he wants to focus on membership since increasing membership is a key goal of the …
Get Social With AgLoop
There’s a new social network for agriculture and they want you to get in the loop, the AgLoop. Zachary Brown may still be in college but he’s already got a full time job going thanks to his Dad, James Brown. Together they started Hay Talk a couple of years ago and it has done so well that they’ve branched out …
Indy Racing Photo Pro
Happy holiday from ZimmComm. I hope everyone is enjoying a little time off before getting back to work. In this week’s program I’d like to introduce you to the man who is Indy photography. He’s Ron McQueeny, Indy Racing League, Director of Photography. That’s Ron in the picture providing pre-race direction to all of us photographers who were shooting the …
ACE Provides Communications Opportunities
For those of you not familiar with ACE you might think hardware but it’s actually an agricultural communications organization. The full name is Association for Communications Excellence in Agriculture, Natural Resources and Life and Human Sciences. I conducted a presentation on social media at their convention recently and recorded a conversation with their President, Steve Dodrill. Steve works in Extension …
Cooperative Communicators Seeking Members
The President of the Cooperative Communicators Association is Brian Delgado, seen here welcoming first timers at their recent convention where I conducted a presentation on social media. I recorded a conversation with Brian while I was there to learn more about CCA. He says CCA is an organization designed to help educate cooperative communicators and those working with cooperatives. Membership …
BASF and One Hungry Planet
Sustainability was the focus of the 2010 BASF Agricultural Solutions media summit held last week in Chicago and as part of that event BASF released a new survey on attitudes toward farmland stewardship, and a new YouTube video highlighting how farmers are feeding a hungry planet. I talked to Paul Rea, VP of BASF U.S. Crop Operations, about the survey …