Welcome to Agri-Marketing Conference Week. It is one of our favorite times of the year because it was seven years ago that Cindy and I attended and introduced people to ZimmComm New Media. We hope to see you in Kansas City in person or online. You can find us in our booth at this year’s Connection Point trade show. I …
Farmers Speaking Out On Social Media
You should know by now that the AgChat Foundation has turned one year old this week and the weekly AgChat Twitter conversation is two years old. I’ll bet even Michele Payn-Knoper (founder) would not have predicted that! So the baby is growing up and there’s lots of interesting things going on as this farmer led organization continues to plough new …
Agricultural Impact of Disaster in Japan
The disaster in Japan due to the earthquake and tsunami is terrible, especially in terms of the loss of human life. Our hearts and prayers go out to the people who have lost their life or loved ones. Cindy and I had the opportunity to visit Japan when the International Federation of Agricultural Journalists held its annual Congress there in …
Precision Laboratories Helping Farmers Mix It Up
It’s Spring folks and that means it’s about time for farmers to get in the field! And just in time to help them out, Precision Laboratories has a mobile application that will be very helpful. It’s the Mix Tank App which was just recently announced. In this week’s program we’re going to learn more about it and the company. I …
Media Partnering With AgHaven
Let’s learn more about this new thing called AgHaven in this week’s program. In the photo below you can see AgHaven President, Srik Soogoor, discussing the agricultural search engine and social networking community that’s a whole lot more, during Commodity Classic. One of the board members of AgHaven is Tom Taylor, High Plains Journal. I sat down with Tom during …
Measuring the Unmeasurable
Measuring the effectiveness of social media really is possible – if know what you want to measure and what tools to use. At the Agricultural Relations Council annual meeting in Ft. Myers last week, we had a presentation from The Center for Public Issues Education – or simply the PIE Center – which is located at the University of Florida’s …
McCormick Company Is Fully Integrated
Let’s learn what’s new with McCormick Company this week. As part of my ongoing series of conversations with agricultural marketing and communications agencies I spoke with Mark Perrin, President. Mark says the agency is one of the oldest in the country having started in 1926 in Texas. It has grown to include offices in Amarillo, Kansas City, Des Moines and …
Being A Social Media Marketing Ag Leader
Last week we heard how one of the major ag groups is using social media. This week we’ll hear how one agribusiness “leader” is doing so. I spoke with Katie Beeler, Ag Leader Technology, about how the company is incorporating social media into the marketing mix. Ag Leader Technology is a long time sponsor of our Precision Pays website! In …
Beltway Beef Improving Cattle Communications
This week’s ZimmCast is with our good friend Mike Deering, Communications Director for the National Cattlemen’s Beef Association. We spent most of last week with Mike at the Cattle Industry Convention and NCBA Trade Show in Denver, but he was too busy to do an interview there so I had to catch up with him over the phone after we …
Learning About Certified Humane
During the International Poultry Expo I met Adele Douglass, CEO, Humane Farm Animal Care. This is the organization that has created the Certified Humane program. To display their logo a farm has to: “Meet the Humane Farm Animal Care program standards, which includes nutritious diet without antibiotics or hormones, animals raised with shelter, resting areas, sufficient space and the ability …