Last week we heard how one of the major ag groups is using social media. This week we’ll hear how one agribusiness “leader” is doing so. I spoke with Katie Beeler, Ag Leader Technology, about how the company is incorporating social media into the marketing mix. Ag Leader Technology is a long time sponsor of our Precision Pays website! In …
Beltway Beef Improving Cattle Communications
This week’s ZimmCast is with our good friend Mike Deering, Communications Director for the National Cattlemen’s Beef Association. We spent most of last week with Mike at the Cattle Industry Convention and NCBA Trade Show in Denver, but he was too busy to do an interview there so I had to catch up with him over the phone after we …
Learning About Certified Humane
During the International Poultry Expo I met Adele Douglass, CEO, Humane Farm Animal Care. This is the organization that has created the Certified Humane program. To display their logo a farm has to: “Meet the Humane Farm Animal Care program standards, which includes nutritious diet without antibiotics or hormones, animals raised with shelter, resting areas, sufficient space and the ability …
Get Up To Date With Padilla Speer Beardsley
It’s time to learn what’s new with Padilla Speer Beardsley courtesy of Dean Huff, Senior Vice President, Agribusiness and Environmental Science. This is the continuation of my series of podcast conversations with the leadership of various types of agricultural communication agencies. Dean is relatively new to the agency which has offices in Minneapolis and New York City and he says …
Western Farm Show Gearing Up
In this week’s program we’re going to look ahead to the Western Farm Show by talking with Jeff Flora, CEO, Southwestern Association (owner of the show). The show will be held February 25-27 at the American Royal Complex in Kansas City, MO. This is the 50th annual show and ZimmComm New Media is happy to be a part of it. …
Reviewing ZimmComm Activity in 2010
In this week’s ZimmCast we’re actually going to review some statistics for ZimmComm online activity in 2010. Cindy joins me and shares some of the numbers we put together. Let’s just say we’ve done a lot of agriblogging and farm podcasting! In fact, we’re about to head to downtown Atlanta for AG CONNECT Expo where we really start racking up …
Drake & Company Making Dreams Fly
Let’s meet a different kind of agency, an association and cause management company. Let’s meet Drake & Company and who better to talk about it than the man himself, Steve Drake. This is the continuation of my series of podcast conversations with the leadership of various types of agricultural communication agencies. I remember when Steve got his company started about …
BCS Communications Strategy For Growth
I found out what’s new at BCS Communications at their recent holiday open house party. This is an episode in my series with the leadership of agricultural marketing and communications agencies. Pictured are the principals, (l-r) Kelly Schwalbe, Leigh Ann Cleaver and Illinois Blaisdel. It was hard to drag them away from friends and clients but we found a place. …
Paulsen Marketing Asks Farmers Directly
In this week’s program we’re going to learn what’s new at Paulsen Marketing. Listen in on my conversation with Greg Guse, Sara Steever and Kristi Moss. The main topic of our discussion was their just completed project titled, “Adoption of Communication Tools in Agriculture.” You can find a project summary that includes video interviews with the farmers themselves on their …
Advocacy Starts With Weber Shandwick
The next stop in our series of conversations with agency leadership is Weber Shandwick. In this week’s program you’ll hear from JoDee George and David Krejci. Since our theme is all about “what’s new” you’ll hear them answer – Farm and Food Advocacy Practice. It’s a timely focus and one they’ve been working on for some time. As they told …