Let’s look ahead to the 2011 National Agri-Marketing Association’s Trends in Agriculture conference. It precedes the NAFB Convention and AgWired will be there covering all the action. Our sponsor for coverage of both meetings this year is BASF! To get a preview I spoke with Trends committee chair, Gardner Hatch, Bader Rutter. Gardner gives us a review of program highlights …
Engle Creative Solutions
What’s new in the world of agricultural marketing is Engle Creative Solutions, LLC. This morning I visited with Steve Engle, President. This is another episode in my informal series of interviews with the leadership of agricultural marketing agencies. Steve started the new venture just last month. Steve says he’s focusing on small to mid sized businesses and wants to help …
Charleston|Orwig A Year Later
It was just a year ago that Cindy interviewed Mark Gale, Charleston|Orwig, while attending World Dairy Expo. That started a series of ZimmCasts with the leadership of advertising and public relations agencies. Now we’ve come full circle. At this year’s World Dairy Expo I visited with Brittany Unterweger, Account Supervisor for the agency. The agency was having a very busy …
National Beef Ambassadors Ready To Travel
ZimmComm loves beef. That’s why we are a sponsor of the National Beef Ambassador program. This past weekend I was a judge for the competition although I had to do it from ZimmComm World Headquarters and not in Wooster, OH. It was very interesting seeing how the contestants responded to an anti-beef blog post. That was one of the things …
IFAJ Congress Review
At the beginning of the 2011 IFAJ Congress we heard a preview from Owen Roberts, Co-Chair of the event. Now we’re going to get a look back from Lilian Schaer, the other Co-Chair. In the photo both Lilian and Owen were thanked during our closing ceremonies and received gifts for all their hard work. Of course, they point to all …
IFAJ Congress Overview
The 2011 IFAJ Congress gets into full swing today. There are some business meetings for the organization as well as an afternoon session called Canada Agriculture 101. I visited with Co-Chair Owen Roberts, faculty instructor at the University of Guelph. We were on the bus last night on our way to Mohawk Racetrack. In the program you can hear Owen …
David Aeschliman Starts Growth Enterprises
In this week’s program let’s get caught up with Dave Aeschliman, Growth Enterprises. If you don’t know David then you’re missing one of the original Advertising Rat Pack members who took this dude under their wing starting at NAMA meetings once upon a time. We got connected via my post last week about missing Gary McKenna, who was also one …
Tweet Your Farmer To Learn About Food
In this week’s program we get a wrap-up of the AgChat Foundation’s Agvocacy 2.0 Conference. I spoke with Michele Payn-Knoper, founder of the weekly AgChat conversation on Twitter and an AgChat Foundation board member and also Amanda Sollman, who took on the project this summer of helping us put on the conference. Michele says we had 115 attendees which is …
Generations On The Farm
The National Agri-Marketing Association held its annual Boot Camp this week in Kansas City. One of the sessions focused on “generations” on the farm. I visited with one of those generational presenting teams, Ken and Brad McCauley, father and son Kansas farmers. The idea of the session was to learn about the challenges and rewards faced by family farmers. After …
Social Media at AgCareers.com Ag HR Roundtable
This edition of the ZimmCast features a couple of interviews from the AgCareers.com 2011 Ag HR Roundtable held last week in West Lafayette, Indiana where social media in the spotlight – like it is everywhere! One of the featured speakers at the event was Eve Mayer Orsburn, CEO of Social Media Delivered, one of the largest social media optimization companies …