While ZimmComm New Media is celebrating ten years we’re doing some reminiscing about some of the milestones in our journey. Speaking of miles, Cindy and I met up in a Delta Sky Club in Atlanta last night to record this week’s program. She was returning from the Bayer CropScience Bee Care Center opening and I was returning from a visit …
Happy 10th Anniversary to Agri-Pulse
Just like us, our friends at Agri-Pulse started their company in 2004, so we are celebrating our tenth anniversary together! Also like us, Agri-Pulse is run by a husband and wife from a home office in a nice vacation spot, so we have a place to wind down when not on the road – which is more often than not! …
The Continuing Saga of Pancake Ray
If you’ve stayed up very late on Thursday night at the Agri-Marketing Conference the last couple of years then you know of Pancake Ray. He’s the chef of the Rhea & Kaiser After the After Party. Well, the saga of the man known as Pancake Ray continues this year. If you’re attending the conference in Jacksonville, FL and need a …
Smart Stories from New Holland
We’ve probably all heard the phrase, “New Holland Smart,” in the company’s marketing campaigns the past few years. Now New Holland has taken the concept a step further with a new campaign that kicked off last month called, “Smart Stories.” I spoke to Mark Hooper, Director of Marketing for New Holland North America, during last week’s Operation Blue Force Train …
Get Your Ag View
He’s no stranger to the agricultural communications world but he is new to you as Ag View. He’s Ken Rahjes and I sat down with him in San Antonio last week to learn what he’s up to with this new venture. Ken has not only a farm background but a background in farm broadcasting. After taking a break from that …
Social Media in the War Room
Social media part of a war room discussion? Yep. It was at the 2014 National Ethanol Conference. Participating in a panel titled, “Communications and Social Media War Room” was Christina Martin, Executive Vice President, Renewable Fuels Association. We chatted about her panel at the conclusion of the conference. Christina says that the purpose of the session was “to capture the …
New Holland Brand Marketing Manager
There’s a new Brand Marketing Communications Manager in town. In New Holland, PA that is. She’s Dawn Pelon and you’ll be seeing her out and about representing the New Holland brand this year. I sat down with Dawn during last week’s National Farm Machinery Show and recorded our conversation for this week’s program. I know it’s hard to believe but …
MapShots and AgStudio Growing Fast
You often get the best perspective on what a company does and what its culture is like by talking with the founder. I had that pleasure last week at the MapShots Customer Conference to visit with founder Ted Macy. MapShots, Inc., is a software development company that provides crop management applications for the agriculture industry and is now a subsidiary …
Dupont Pioneer Collaborates with DTN
If you’ve thought we need more weather monitoring stations out there you’re not alone. Dupont Pioneer and DTN/The Progressive Farmer announced a collaboration today that will address this very subject. The project will not only bring instant weather to customers but also market information and new electronic grain trading capabilities. I just spoke with Dan Uppena, DuPont Pioneer business manager, …
Truthful Food-Chain Communications
How about a little Truth in Food? Wouldn’t that be nice. Kevin Murphy, Food-Chain Communications, is trying to make it so. I visited with Kevin by phone today to learn more about his business. Kevin is passionate about the need for education of the public who ultimately consume products that pass through what we call the food chain. Many might …