Pork Expo Going Strong

Cindy Zimmerman

The hog industry is hurting, but optimism still exists here at the World Pork Expo 2009. Despite a year of plunging profits and flu fears, attendance is still expected to be pretty strong at the expo this year, according to general manager John Wrigley, who stopped by the Novus International tent for an interview. “We’re probably going to be down …

ARC, Novus International, Swine, World Pork Expo

Off to World Pork Expo

Cindy Zimmerman

I am packing my bags and getting ready to head off to Des Moines for World Pork Expo 2009. Once again this year, Novus International will be our primary sponsor for coverage of WPX on Agwired. We are also pleased to have the support of Boehringer-Ingelheim for part of our coverage as well. We sincerely appreciate our sponsors and hope …

Boehringer Ingelheim, Novus International, Swine, World Pork Expo

Hog Stampede at WPX

Cindy Zimmerman

About 100 Harley Davidson motorcycles cruised down the main drag at World Pork Expo Saturday morning – the annual “Cruisin’ with the Hogs” event. Gotta appreciate the tie-in there. Harley Davidson has actually been quite prominent around the expo this week I noticed. I wondered why the NAMA Bombers and Leah Guffey weren’t here – it was certainly an event …

Novus International, Video, World Pork Expo

Putting the Pork in World Pork Expo

Cindy Zimmerman

What would World Pork Expo be without Pork? I guess just World Expo – right?? There is an abundance of pork at WPX, actually. Every hospitality tent offers pork for breakfast, lunch, dinner and/or appetizers. Kinda goes with the territory, doncha know? Here we see our National Pork Producer president Bryan Black cutting up some pork outside the NPPC tent, …

Food, Novus International, Pork, Video, World Pork Expo

Novus Nutrition Innovation

Cindy Zimmerman

The slogan for Novus International is “Performance Through Innovation” and that is why they employ more than 50 Ph.D. Animal Nutritionists and Doctors of Veterinary Medicine who work continuously to create new products and programs for animal health and nutrition. One of those is Dr. Brad Lawrence, a swine nutritionist who is manager of technical services for the Novus pork …

Animal Health, Audio, Novus International, Swine, World Pork Expo