Monsanto Creates Farm Weather and News

Chuck Zimmerman

Monsanto is making a bold move with a unique partnership with the Weather Channel. Nothing like taking two of the things most important to farmers and making it easily available to them in an online and social networking environment! The Weather Channel Interactive, in partnership with agricultural products leader Monsanto Company (NYSE: MON), announced a new section on weather.com® dedicated …

Social Networking, Weather

Forecasting for Farming Success

Laura McNamara

There are two kinds of information that are important for Pessl Instruments: “ground truth” and expected forecasts. The Austria-based company claims that it offers a one-of-a-kind tool for farmers: “What we do is we measure the ground truth,” Gottfried Pessl, President of Pessl Instruments said. “That means what’s going on actually on the field of the farmers but we now …

Agribusiness, Audio, Environment, Equipment, Farming, International, Technology, Weather

Help Flooded Farmers in the Midwest

Laura McNamara

Willie Nelson is sending out pleas for help. He’s calling for donations to help family farmers that are being devastated by severe weather and flooding in the Midwest. Severe weather in nine Midwestern states is devastating family farmers. Disastrous floods in Iowa and Wisconsin have hit farmers especially hard–more than 30 counties in Iowa alone have already been declared federal …

Ag Groups, Environment, Farming, Weather

MO Hail

Chuck Zimmerman

It might have been a sunny spring day yesterday but today is a different story. Here’s the scene on my deck a few minutes ago. As the hail stopped the sun poked out for about 10 seconds too. Yep, a typical midwest weather pattern for the spring. I’m sure someone out there will get the notion that this is unusual …

Weather