The 2015 NAMA Bootcamp was again held in Kansas City, MO. The event attracts those new to the world of agri-marketing or simply new to the agriculture community. Sustainability and the consumer was one breakout session which discussed how farmers and ranchers can communicate with food connectors and millennials about sustainability. U.S. Farmers & Ranchers Alliance (USFRA) CEO, Randy Krotz, …
Missouri’s Agriculture Stewardship Assurance Program
Missouri Department of Agriculture held a press conference on the opening day of the Missouri State Fair about the launch of their Agriculture Stewardship Assurance Program (ASAP). The program goals are to encourage sustainable agricultural practices throughout the state, increase consumer confidence in Missouri agriculture and provide global marketing opportunities for the state’s producers. ASAP is a verification program that …
U.S. Roundtable for Sustainable Beef Assembly
The U.S. Roundtable for Sustainable Beef, started in March of this year, announced today the first general assembly meeting. When: July 14 and 15, 2015 Where: Hyatt Regency Denver at the Colorado Convention Center 650 15th St., Denver, CO 80202 Program here. Registration here. USRSB’s mission is to advance, support and communicate continuous improvement in U.S. beef sustainability through leadership, …
Carlo Lambro Addresses New Holland Press Conf.
Early for our American audience is today’s press conference at CNH Industrial Village in Turin, Italy. Kicking things off on the program is Carlo Lambro, New Holland Agriculture Brand President. Carlo talked about New Hollands commitment to sustainability which has four pillars, Growing Energy, Efficient Productivity, Sustainable Farming, Committed Company. The New Holland pavilion at Expo Milano 2015 is all …
Sustainability Education at Animal Ag Summit
A panel of industry leaders shared their thoughts and research concerning sustainability during the recent Animal Ag Alliance Stakeholders Summit. Dr. Roger Cady, Sustainability Lead, Elanco Animal Health, said he liked to divide sustainability into the three pillars of environment, economic and social. “Farmers are the natural environmentalists of the land. Key to this is preserving our land, preserving our …
Why FMC Joined Field to Market
During the Agri-Marketing Conference my Mini Golden ZimmComm Microphone for iPhone got a workout that included an interview with Aaron Locker, FMC Marketing Director. Aaron stopped by the ZimmComm Connection Point booth so I asked him to talk about the reasons FMC has joined Field to Market: The Alliance for Sustainable Agriculture. This is a multi-stakeholder initiative working to define, …
Bayer Young Farmer Sustainability Award
Last night Bayer CropScience announced this year’s Young Farmer Sustainability Award Winner, Andrew Fansler. Andrew Fansler is a rare commodity these days—a first-generation farmer whose farming career was born from a passion for the soil, for growing things, and for the lifestyle and value system which are part of agriculture. Fansler is also the newly-minted winner of the 2015 Young …
New Holland Seeds of Life Part 4
New Holland has just published episode #4 in its Seeds of Life Series, “A storytelling project for the Heroes who feed us all.” New Holland Agriculture presents “A Sustainable World”, fourth episode of The Seeds of Life Series at Expo2015. Come and discover generations of our Heroes #ThanksToHeroes. Follow our farmers in their continuous efforts to meet the growing demand …
Sustainable Nutrition Solutions from Novus
The International Production & Processing Expo (IPPE) is well underway and the Novus International team was out in full force to share key elements in their sustainable nutrition solutions for the animal protein industry. I spoke with Ed Galo, Managing Director for Novus in North America, and he said that beyond presenting their sustainable nutrition solutions to customers they were …
Field to Market Update at AFBF
An alliance for sustainable agriculture is giving farmers, companies and ag organizations what they need to measure sustainability and meet the needs of a booming global population. During the American Farm Bureau Federation’s recent 96th Annual Convention, Rod Snyder, president of Field to Market, the Alliance for Sustainable Agriculture, talked about the tools available to help farmers track their progress …