This edition of the ZimmCast features a couple of interviews from the AgCareers.com 2011 Ag HR Roundtable held last week in West Lafayette, Indiana where social media in the spotlight – like it is everywhere! One of the featured speakers at the event was Eve Mayer Orsburn, CEO of Social Media Delivered, one of the largest social media optimization companies …
cropNAtion A Virtual Coffeeshop For Farmers
GROWMARK announced their sponsorship today of a new online location for farmers called cropNAtion. You can create a free account and be in on the start of a new social network for farmers. I’m sure they’re looking for feedback. Today’s farmers and ranchers are so busy increasing their productivity to meet the needs of a growing world that they don’t …
Integrating Social Media Into Your Marketing Efforts
Measuring the return on investment of social media is a big challenge. We deal with the question of “how to” all the time. More importantly though is answering the question of what your goal is with social media. This topic was on the agenda at the Agricultural Media Summit. I spoke with Shelly Kramer, V3 Integrated Marketing, an integrated marketing …
Marketing Wyffels Hybrids
The Wyffels Hybrids Corn Strategies greeting committee included communications manager, Jill Loehr (center). I asked her how she’s finding success marketing this independent seed company. She says, “I think one of the things we have to do is stand out. We can’t afford to let someone flip past our ad or not pay attention to our radio or some of …
Some Thoughts on Google+
How many of you are using Google+? How many of you care? Just what we need, another social network right? I kind of feel that way myself. We’re doing pretty good with Twitter, Facebook, etc. I know many of you are just getting used to using them. So do we really need another one? I’ve had a number of people …
Precision Gets Social
Social media was part of the buzz at the InfoAg Conference this year. The conference is held every other year. This means that since the last one we’ve had a new iPhone, the iPad and Android! I’ve got some interesting stories to post on our Precision Pays website that include how a new company is using the iPad for precision …
Give Chatterbarn Feedback and Sign Up
Are you ready to Chatter? If so, then Chatterbarn is looking for some feedback during their beta test before going fully “live.” So go ahead and register for your launch day invitation. Feel free to post your comments and thoughts here too and we’ll pass them along. What do you think about the idea and need for this type of …
Illinois Farm Families Open Gates to City Moms
Illinois Farm Families are offering mothers from the Chicago area a chance to see first-hand what farmers do, ask questions and connect with the people who produce food for their families and then share what they learn with others as Field Mom reporters. Illinois Farm Families (IFF) will equip the “Field Moms” with video cameras so they can record and …
Alltech Discussion Dinners Get Social
Discussion dinners on a variety of topics were held last night at the Alltech International Symposium. I attended the Communications dinner which had a focus on social media. Pictured are our discussion moderators (l-r) Damien O’Reilly and Billy Frey. I will be sharing an interview with Billy in next week’s ZimmCast. Our dinner discussion provided an interesting insight into what …
wiffiti Screen Projected During Alltech General Session
The Twitter stream for the Alltech International Symposium is being projected on the wall here in the general session using wiffiti. You can follow along with the #AlltechSymposium hashtag. I’ll be we’ll see more of this at ag conferences! That’s why we’re the “Game Changers.” Follow the action on the Alltech Innovations Blog, including photos, interviews and there will be …