Last week we heard how one of the major ag groups is using social media. This week we’ll hear how one agribusiness “leader” is doing so. I spoke with Katie Beeler, Ag Leader Technology, about how the company is incorporating social media into the marketing mix. Ag Leader Technology is a long time sponsor of our Precision Pays website! In …
Farmers Engaging Farmers and Non-Farmers
I’m glad I could get farmers in the title three times. The reason for this post is the excellent response in comments to a recent story post Cindy did about Farm Bureau members engaging in social media. I really appreciate one AgWired reader who posted a comment with her observation after looking at some of the Twitter accounts of the …
New Media Statistics To Ponder
If you need some current information about who is using new media and how then Pew Internet and American Life Project has a new report for you called, Generations 2010. This is a follow up to their Generations Online In 2009 report. I don’t really see any surprises in the report but you may find some. They highlight the fact …
Facebook Gets New Holland T7 Adventure Game
The New Holland social media Facebook game, T7 Adventure, has been updated to include a level 2. The game was created for the launch of the new New Holland T7 Series Tractors. The game lets you test yourself and discover the new features of the tractor. And since it’s “social” you can share your score and challenge your friend. More …
Advocacy Starts With Weber Shandwick
The next stop in our series of conversations with agency leadership is Weber Shandwick. In this week’s program you’ll hear from JoDee George and David Krejci. Since our theme is all about “what’s new” you’ll hear them answer – Farm and Food Advocacy Practice. It’s a timely focus and one they’ve been working on for some time. As they told …
America’s Heartland Redesigns Website
America’s Heartland has a new website using all the latest social networking tools.
Dairy Business Driven By Social Media
At the beginning of the Alltech Global 500 I participated in a presentation on social media and I’ve been overhearing farmers talking about how to use it for their farm. During a discussion dinner last night I met a dairy farmer who has been using it to drive business on his farm. He’s a great example for all farmers. He’s …
Beef Producer Emphasizes Importance of Social Media To Ag
This year’s Alltech Global 500 includes a full program for beef producers. As we’ve said many times before, if you’re in the dairy business, you’re in the beef business. So, I spoke with one of the beef farmers here, Charles Miller. He’s a Kentucky cattleman so he didn’t have as far to go as many who are here from 29 …
Talking Social Media With Beef & Dairy Farmers
Hey AgWired fans. You know social media is our “thing” so it was fun to do a presentation on the subject with my friend (and client) Billy Frey this morning at the Alltech Global 500. I joined Alltech’s, Billy Frey, on stage to present what social media is and encourage and beef and dairy farmers to use these new channels …
Rapping Dairy
Here’s a little social media marketing for you. It’s Yeo Valley Group’s rap video to promote their products. How many of you agribusiness companies are brave enough to try it? Thanks to Lindsay at Corn Scoops for the heads up. I really like the name of their YouTube channel which is Yeotube.