Farm Credit Sponsors NAFB Social Media Corps

Kristyn Stidham

Farm Credit sponsored the Trade Talk Social Media Corps for the first time ever and brought them to NAFB 2013. The team is made up of seven students from colleges all over the nation who are all majoring in agriculture communications. Farm Credit’s National Communications Director Margaret Fogarty took on the task of heading up the students and teaching them …

Agribusiness, Audio, NAFB, Social Media

Join Global Farmer Roundtable Conversation

Cindy Zimmerman

Even if you are unable to attend the Global Farmer Roundtable discussions next week in Des Moines, you can still participate. The Truth About Trade and Technology (TATT) event includes 20 farmers from various backgrounds and cultures who are invited to gather and discuss agricultural trade and technology access issues, and then continue to be part of a global network …

Ag Groups, Farming, International, Social Media, World Food Prize

Does Big Data Have a Role in Agri-Marketing?

Jamie Johansen

Another breakout session during the recent NAMA Fall Conference focused on “Big Data’s Effect on Marketing.” Discussion led to how data can influence messaging, new markets, media strategy and customer relationships. Jay Harrison, Data Mining Innovations Director at Maritz, sat on the panel and later chatted with Chuck about how social and content-based data can guide strategies for marketers. Chuck …

Agribusiness, Audio, Marketing, NAMA, Social Media

The Business Value of Social Media

Jamie Johansen

Each year the National Agri-Marketing Association brings you NAMA Boot Camp. A conference on marketing and agriculture basics, for those just entering the agri-marketing industry and veterans just wanting a refresher. Today anyone with Internet capabilities is considered media. Thus, the ability for anyone to serve as your marketing and PR team. The ability for instantaneous information has lead businesses …

Agribusiness, Audio, Marketing, NAMA, Social Media

Why Share Your Beef Story

Jamie Johansen

During the 2013 Cattle Industry Summer Conference in Denver cattlemen and women gathered to discuss current issues, work on programs and initiatives to better the beef community. Committees met and workshops were attended too. Chuck covered the event and spoke with former beef ambassador and current intern for the American National CattleWomen, Malorie Bankhead. Malorie hails from California and is …

Audio, Beef, NCBA, Social Media

Analyzing Social Media

Chuck Zimmerman

Hello and welcome to the ZimmCast. You agrimarketers out there are sure including social media in your strategies judging by the audience I had at the 2013 InfoAg Conference session on the topic. I asked for a show of hands if they had a company Twitter account and almost everyone raised their hand, the same when I asked if they …

Audio, Social Media, ZimmCast

These Agvocates Say Dinner Starts Here

Chuck Zimmerman

Want to know where your food comes from? Sure you do. Here’s a resource I just found out about – Dinner Starts Here. This is an effort by some young Canadian farmers who are using social media to share their stories about the food they produce. Great idea! Through this website you’ll meet a group of young farmers from Ontario, …

Farming, Food, International, Social Media, Social Networking

Revitalizing the REAL® Seal in Social Media

Melissa Sandfort

In celebration of June Dairy Month, efforts by the National Milk Producers Federation to revitalize the REAL® Seal are taking a big leap forward this month. A new campaign is being launched that allows consumers to learn more about the benefits of real, American-made dairy products and foods made with them, using a new Facebook page, blogger outreach and digital …

Agribusiness, Dairy, Social Media

Learn About New Holland for Cattlemen

Talia Goes

Want to learn more about New Holland products and services available to cattlemen? The National Cattlemen’s Beef Association (NCBA) is partnering with New Holland to answer producer questions about everything from field equipment, to maintenance, to quality haymaking. Tune in as NCBA’s Cattlemen to Cattlemen goes LIVE from Denver, Colo., on Tues., May 21, at 8:30 p.m. Eastern on RFD-TV. …

Agribusiness, Beef, NCBA, New Holland, Social Media

Social Connections to GROWMARK

Cindy Zimmerman

GROWMARK and FS are excited to make it easier than ever to make connections on social media. “We are excited to add social features to our website,” says GROWMARK Corporate Digital Strategic Development Manager Heather Thompson. “Users will now see the ability to like and follow GROWMARK and FS right on our homepage.” That includes links to Facebook, Twitter, YouTube, …

Audio, FS System, GROWMARK, Media, Social Media