The folks at Leaders of In-Furrow Technology (LIFT) do a great job of staying on top of agricultural trends. They have recently created a list of the 10 Agriculture Journalists to Follow on Twitter to help point their readers toward the best news and analysis throughout the industry. You might have guessed that our very own @AgriBlogger, (Chuck Zimmerman) made …
Make #FarmerNice Go Viral
Here’s a video by Iowa Filmakers “The Iowa Nice Guy” telling people what they don’t know about farming. It’s pretty funny and serves up a nice helping of good information. Share with your friends!
Social Media Corp Coverage at NAFB
For the second year in a row, Farm Credit Services has sponsored the social media corp at the National Association of Farm Broadcasting annual convention. Margaret Fogarty is the national communications director for Farm Credit and Taylor spoke with her about the opportunity they are providing college students during the event. “We are really excited to be here with a …
Bayer Launches #Thankful4Ag Initiative
Bayer CropScience is helping to make the holiday season a bit brighter for Americans struggling with hunger by sponsoring #Thankful4Ag in conjunction with Feeding America®. The social initiative aims to provide up to 200,000 meals from November 10-December 19. Bayer will donate up to $20,000 towards the effort. “We are all indeed thankful for the contributions of our nation’s farming …
Tyson Urges FFA to Tell #MyAGStory
At the 87th annual National FFA Convention last week, Tyson Foods was encouraging FFA members to share their stories via social media, using the hashtag #myAGstory. “So much of the population of America today has no idea what life on the farm is like, they don’t understand how their food’s made,” said Tyson Foods President and CEO Donnie Smith, who …
30 Days of Agvocacy and Social Media
Speaking of the AgChat Foundation . . . Thanks to a heads up from Charleston Orwig, I see that the AgChat Foundation has started their first “30 Days” series. This is inspired by a series started by Holly Spangler of Farm Progress. For our first series, we’ll be talking about 30 Days of Agvocacy and Social Media – Join us …
Make Your Message More Personal
During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …
How General Mills Creates Content
The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference. Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe …
Using Social Listening for Content Ideation at AgCatalyst
Ideation is the forming of ideas or concepts. When it comes to online content creation where do you get the inspiration for your ideation? How about social listening? That’s a take away from the AgCatalyst session by Hannah Godfrey, Brandwatch. When it’s all about content creation to tell your brand’s story sometimes listening to what your customers are saying is …
Mitas Launches “Farmers Can” To Celebrate Farmer Ingenuity
With a manufacturing facility in Charles City, Iowa, Mitas understands that today’s farmers are in a constant battle to get the most out of their farms. Farmers Can is a place where farmers share ideas with other farmers. “Mitas believes in supporting the community that supports us. Our goal for Farmers Can is to enable farmers to share their ideas …