The American Seed Trade Association (ASTA) has released a new animated video as the latest installment in ASTA’s Better Seed, Better Life initiative. The video, produced in conjunction with CropLife International, explores the history, and future, of plant breeding-from the ancient domestication of wild crops, to gene editing and beyond. Check out the video below, and share it using the …
House Ag Hearing on Specialty Crop Innovations
The House Agriculture Committee heard testimony Wednesday on technology and innovation in specialty crops as input toward the making of the 2018 farm bill. “As we look at the farm bill through the lens of the current farm economy, innovation and technology will remain essential for farmers and ranchers to continue producing more food and fiber with fewer resources,” said …
ZimmCast with ASTA Communications
A new week, a new ZimmCast episode, with Bethany Shively, Director of Communications, American Seed Trade Association (ASTA). Cindy spoke with Bethany at the recent ASTA annual meeting. First up in the discussion is the Better Seed, Better Life program, an educational communications effort. Another project they talk about is one involving the Epcot International Flower & Garden Festival with …
ASTA Preparing Farm Bill Input
The American Seed Trade Association (ASTA) has an interest in several titles of the farm bill, so the organization is making preparations for the 2018 legislation. The research title is extremely important to the industry, and trade promotions are absolutely critical, Jane DeMarchi, VP of Government and Regulatory Affairs and Virginia Houston, Associate Director for Domestic and Government Affairs for …
Clariant Colors the Seed Industry Bright
If you haven’t heard of Clariant, it’s pretty remarkable to discover all the ways this manufacturer of chemicals might be involved in your daily life. With manufacturing plants around the globe, Clariant’s color division is providing pigments to industries like plastics, oil, even airline de-icing. They were at the American Seed Trade Association (ASTA) annual meeting in Minneapolis, Minnesota last …
Seeds in Space Benefit Ag on Earth
There’s a good bet that the American Seed Trade Association (ASTA) annual meeting of 30 years ago looked remarkably different than the event that took place last week in Minneapolis, MN. And it’s a good bet that the science and technology making an impact on the industry in another 30 years may not have even been thought of yet, but …
ASTA Elects New Leadership
The American Seed Trade Association has been a continuously growing family for the past 134 years, and the family of new chairman Tracy Tally has been a constant at the ASTA annual meeting for many of those years. Tally is president of Justin Seed Company in Justin, Texas, a company founded by his father in 1956. Besides running Justin Seed …
Learning Innovation from the Seed at #ASTAannual
Stan Abramson of Arent Fox LLP, Law Firm spoke with members of the American Seed Trade Association (ASTA) about promoting agriculture innovations in Washington D.C. We can learn a lot about innovation from the seeds themselves. “Plants and seeds are natural innovators. They constantly reinvent themselves,” he told the audience. “A lot of innovation is just figuring out how nature …
Herrmann Concludes Year as ASTA Chair
The American Seed Trade Association (ASTA) annual meeting marks the end of Mark Herrmann’s service as Chair of the organization. For the past year he has lead the group in some major changes and successes, including the passing of a federal GMO bill. “The GMO transparency bill being a federal bill, as opposed to the patchwork that was being done …
ASTA Annual Conference in Full Swing
The American Seed Trade Association (ASTA) annual conference is in full swing in Minneapolis, MN with both Cindy and Kelly on the ground to bring you all the news. To kick off our coverage of the event Cindy spoke with President and CEO Andy LaVigne about the past year’s work and what ASTA hopes to accomplish at the conference for the …