The National Institute For Animal Agriculture is offering a virtual news room for reporters who can’t attend their annual meeting taking place in Sacramento. This isn’t the first time the organization has used this mechanism and it’s because they’ve received such positive feedback from the first time they tried it. The focus of the meeting on Monday was animal agriculture …
Public Relations Guidelines
While browsing the Turf & Ornamental Communicators Association website this morning I came across their PR/News Release Guidelines. This is worth a read for all you public relations professionals who I’m sure already know this. It’s always nice to have a reminder though. I wish more ag comm groups would do this. Here’s some key points they make for marketers: …
Some Ag Comm Annual Meetings
Agricultural Relations Council: A Consumer-Driven Marketplace A look at the influences consumers have on the food and fiber industries – March 29-31, 2007. North American Agricultural Journalists: The annual NAAJ meeting will be April 15-17 in Washington, D.C. The conference hotel will be the Holiday Inn-Capital. Rooms are $223/night. We have a small block reserved, so budget now. The number …
Kenna Rathai Helping Out AAEA
If you’ve wondered what Kenna Rathai is up to then wonder no more. To start with she jumped into the business world last fall when she launched Kenna B. Rathai Communications. She does independent public relations and freelance writing assignments. And now she’s got a new gig helping out the American Agricultural Editors Association (AAEA) as associate director on a …
New Holland and Michael Featured Again
How would you like to have a state agriculture secretary helping you with your public relations efforts? That’s what New Holland has going for them in Pennsylvania.
AgNewsWire.AgWired.com Makeover
Many of you are familiar with the ZimmComm, AgNewsWire.AgWired.com service. Well AgNewsWire.AgWired.com.com just got a new look.
Our online news release distribution service is doing very well. We send your news release to all farm broadcasters as well as farm publication and website editors. It’s a comprehensive service that has been delivering releases for several years now.
Virtual Press Rooms”R”Us
This week’s program continues the theme from last week with a focus on new media in agricultural communications and discussing a few examples.
The Vocus Is On PR Web
How many of you have used PR Web to send a press release? Show of hands. Yeah, quite a few of you. I know, I get them. I’ve always liked PR Web, especially dealing with them. They make it easy for both sides. I’ve always thought they were the friendlier service. Lately I’ve been impressed with their completely embracing new forms of social communication and not trying to stay in the traditional media delivery box.
ARC Meeting At Ag Media Summit
At the recent Agricultural Media Summit, one of the “official” participating organizations, the Agricultural Relations Council held a breakfast meeting.
A Press Release I Would Welcome
Okay agrimarketers. Here’s something for you to think about. In today’s new media world, press releases can and should be so much more than they typically are. In fact, press releases should be thought of as information vehicles for essentially everyone (media, customers, members, industry). Here’s a “Social Media Release” template. You can find out all about it on PR SQUARED.