Blog It On PR Newswire

Chuck Zimmerman

I’m not sure how long they’ve been doing this but I just noticed that when I opened a PR Newswire release it’s got a little link at the top that says, “Blog It.” It seems to only let you post to a Blogger or WordPress.com account though. I tried posting it to ZimmComm.biz but no go. At least they’re thinking …

Public Relations

There’s a New Marketing Firm in Town

Laura McNamara

The Hondo Group, a marketing communications company, is moving to new ground. The Fort Worth-based firm has announced the grand opening of a new location in Darlington, WI. The Wisconsin office will serve as the company’s hub for Midwest operations. Pictured (l-r) are Patricia Lawson, account supervisor at The Hondo Group; Kim Jones, vice president of The Hondo Group; Lynn …

Agribusiness, Public Relations

Osborn & Barr to Promote Becker Underwood Bio-agronomic Development

Laura McNamara

Osborn & Barr is now the marketing firm of choice for Becker Underwood. The global leader in bio-agronomic development has named Osborn & Barr its agency of record. “When we initiated the search for a new agency of record, it was very important to select an agency with a winning track record of effective brand management and marketing communications within …

Advertising, Ag Groups, Agribusiness, Farming, Public Relations, Seed, Technology

Osborn & Barr Boosts Man-Power in Kansas City

Laura McNamara

Osborn & Barr Communications is strengthening its man-power in Kansas City. The office has introduced new personnel to both its account service and financial teams. The Kansas City office of Osborn & Barr Communications (O&B) has significantly augmented its creative, account service and financial teams with the addition of Jason Silvers, Debbie Davids and Kelly Midkiff. “The addition of Jason, …

Advertising, Public Relations

I’ll Be Your Geek Marketer

Chuck Zimmerman

Many AgWired fans know I recommend Micro Persuasion written by Steve Rubel. The man has more insight into how new media can be used as corporate marketing tools than anyone else I’ve found. I have tried diligently to apply his ideas to the agricultural marketing world. He also writes a column for Advertising Age and his latest one is right …

Advertising, Public Relations

New Leadership at Bader Rutter

Laura McNamara

Bader Rutter & Associates is bringing a new Vice President on board. Nesh Malinovic has been named Vice President, Media Director at Bader Rutter & Associates. Malinovic comes to the agency from Kelly, Scott & Madison in Chicago where he was an associate media director. Originally from London, England, Malinovic has nearly 20 years of strategic media experience, working for …

Public Relations

Top Marketers in Equipment Industry Recognized

Laura McNamara

The Association of Equipment Manufacturers has named the winners of its “Measures of Success” marketing awards program. Companies from across the U.S. and Canada comprise the list of winners. AEM’s Publications in Construction and Agriculture issued the awards which recognize excellence in marketing communications for the off-road equipment industry. The annual awards are also meant to stress the significant role …

Advertising, Public Relations, Publication

NIAA Symposium Release

Chuck Zimmerman

The National Institute For Animal Agriculture has just sent out its final virtual news room release from its annual meeting out in California. Just like earlier this week they’re using AgNewsWire.AgWired.com to produce and distribute the release. The National Institute for Animal Agriculture annual meeting in Sacramento this week featured a symposium titled “Impacts of Animal Production Safety Practices on …

Ag Groups, Public Relations

Webinars on Webinars & Blogging

Chuck Zimmerman

If you’re not a regular reader of eMarketer I highly recommend it. Theirs is one of the only daily e-newsletters I subscribe to and actually read. They also send out an eMarketer FYI on timely subjects. The latest is on a GoToMeeting webinar on the Top Ten Webinar Best Practices. I’ve had a number of clients asking about webinars lately …

Internet, Public Relations