I’ve been meaning to tell you about this but that trip to Switzerland kind of got in the way. If you’re involved in any type of public relations efforts then you probably know about PR Newswire. They’ve started doing something very logical and something we’ve been preaching for the last year and a half. They’re pushing the creation and distribution of audio (and video) news releases!! We call them Talking News Releases and we directly email them to reporters. PR Newswire is producing them as fully voiced news “stories” that may include company representative sound bites. We do that when appropriate too.
Sweet Logo Giveaways
This is a sweet story. Apparently it used to cost a lot of money to have the molds made for your custom chocolate. No longer with Schoko Logo. These folks say they’ve got a new technology that makes it a lot less expensive to sweeten up your next trade show booth or conference.
Date Update For Global PR Blog Week 2.0
I just posted information about Global PR Week 2.0 and noticed that the date has changed from what was written in their original online announcement about it. The event is scheduled September 19-23, 2005.
Jerry Gets The Desert Scene
I’ve been to several trade shows this year and until this week only received 1 notice about who won something given away at a trade show booth. I think it’s a nice follow-up touch and for that reason worth posting here. This one was an email message from Grant Heilman Photography.
Tipping Humans Fun For Bovines
You remember when I wondered what the Bovines Unite thing was all about? Well it’s here and it is the Maryland Lottery.
10 Percent of Small Businesses Plan To Blog
An interesting survey was conducted by Harris Interactive for Hewlett-Packard (HP) that says that 10 percent of small business owners have included blogs in their business plan. Very interesting. There’s a lot more information in this report.
Hunka Hunka TOCA Love
I’m not very familiar with the Turf and Ornamental Communicators Association but I noticed they’re having their annual meeting in Memphis at the end of the month.
Blog Readers In The Agrimarketing World?
There certainly are blog readers in the agrimarketing business
Real People Are Being Heard, Finally
The folks at Edelman, a global PR firm, and Intelliseek, a marketing intelligence firm, have produced a great document on blogging you should download and read. They claim that blogging isn’t a passing fad but any company that fails to grasp this fact may be. Pretty strong words about something that has received little attention in the agrimarketing world!
Agricultural Relations Council Stirring Up Interest
If you’re involved in agricultural public relations you’ve heard of ARC, the Agricultural Relations Council. I just received this note from Jeri Omernik with an announcement of ARC activities prior to the upcoming NAMA Conference in Phoenix.