2025 Agri-Marketing Conference

Projected Growth in Precision Ag Market

Chuck Zimmerman

Looks like precision agriculture has a bright future according to a new report by Markets and Markets that says that the market will be worth $3,721.27 Million by 2018. The title of the report is, “Precision Farming Market by Technology (GPS/GNSS, GIS, Remote Sensing & VRT), Components (Automation & Control, Sensors, FMS), Applications (Yield Monitoring, VRA, Mapping, Soil Monitoring, Scouting) …

Agribusiness, Precision Agriculture

John Deere Applicator Makes Sidedressing Easier

Leah Guffey

On display at the Farm Progress Show in the John Deere exhibit was the new 2014 2510L Liquid Fertilizer Applicator, designed for more precise liquid fertilizer placement into the soil to make sidedressing easier.   “The 2510L enables customers to maximize crop yields through more accurate and timely liquid fertilizer placement,” says Travis Harrison, product specialist from John Deere. This …

Agribusiness, Audio, Equipment, Farm Progress Show, John Deere, Precision Agriculture

Argentine Agriculture Secretary Comments at IFAJ

Chuck Zimmerman

We did get to hear from a high ranking official in the Argentine government during the IFAJ Congress this week – but not in English and there was no opportunity to ask questions. Lorenzo Basso’s title is Secretary to the Minister of Agriculture of Argentina, so not exactly the equal to Tom Vilsack in the U.S., more like Deputy Secretary …

Audio, Biotech, IFAJ, International, Livestock, Precision Agriculture

Monsanto Update on FieldScripts

Cindy Zimmerman

Last year at Farm Progress Show, Monsanto previewed FieldScripts, the company’s first product from the Integrated Farming Systems (IFS) platform. This year, we got to actually see how it worked in the field – sort of. “Our original plans were to harvest the first FieldScripts here at the Farm Progress Show,” said FieldScripts launch lead for Monsanto Dave Rhylander at …

Audio, Farm Progress Show, Precision Agriculture, Weather

John Deere Wireless Data Transfer

Cindy Zimmerman

As more farmer are using new technology in precision agriculture, they are gathering increasing amounts of machine and production data. With that comes the need for moving, storing, and utilizing that data more efficiently between people and devices. To help farmers, John Deere is introducing Wireless Data Transfer to enable the wireless transmission of data between the GreenStar™ 3 2630 …

Audio, Farming, John Deere, Precision Agriculture, Technology, Video

Genscape Believes UDSA Corn Predictions Too High

Joanna Schroeder

On August 6, the Genscape LandViewer team released its corn supply predictions to clients, estimating the corn supply to around least 12.6 billion bushels. Other crop advisory groups as well as USDA is predicting the corn crop to be closer to 14 billion bushels, a number that Genscape believes is too high. The USDA is releasing its latest crop report …

Agribusiness, Corn, Precision Agriculture

Get Behind the Wheel of New Holland’s PLM System

Jamie Johansen

Innovative technology has evolved agriculture further than most of our grandparents can even fathom. The folks at New Holland Agriculture have done their homework when it comes to their Precision Land Management (PLM) systems. During their recent First in the Field event, media had the opportunity to jump behind the wheel of all the equipment. But a highlight for many …

Beef, Dairy, Equipment, Forage, Hay, New Holland, Precision Agriculture

Awards for Precision Agriculture

Chuck Zimmerman

During the InfoAg Conference the 2013 PrecisionAg Awards of Excellence were presented, sponsored by the PrecisionAg Institute. Announcing the awards was Paul Schrimpf, Group Editor, Croplife Media Group and posing with each of the winners is K. Elliott Nowels, Meister Media Group. First up: Crop Adviser/Entrepreneur Award Laserplane Arkansas, Inc. The next award: Educator/Researcher Award Dr. John Fulton, Auburn University …

Ag Groups, Audio, Precision Agriculture