Welcome to a new regular column I will be publishing on all things AgNerdish. I’m calling it the Cloud since the cloud covers everything and is one of the hottest things developing in the AgNerd world. This week’s ZimmCast gets things started with a discussion I had with Willie Vogt, Editorial Director, Penton Farm Progress. Like me, he loves new …
More Farmers Adopting Variable Rate Seeding
Low corn prices are causing farmers to take a hard look at what new technologies will optimize inputs while minimizing costs. As farmers begin to plan for the 2015 season, SST Software is seeing an increased interest in variable rate planting recommendations. SST’s decision support technologies are used by ag service providers around the world to provide precision ag services …
Agricultural Retailers Navigating Forward
This week I will be attending my first Agricultural Retailers Association Annual Convention & Expo. I’ve got a preview of what will be taking place in New Orleans from Brian Reuwee, Director of Communications & Marketing. Brian and I sat down during the recent NAFB Trade Talk session. One of the things that caught my eye about this year’s program …
John Deere Connects with JDLink™
Last week during National Association of Farm Broadcasting’s Annual Trade Talk I visited with Beverly Flores, Integrated Communications Manager with John Deere. She tells me about the MyJohnDeere Operations Center with intuitive, easy-to-use tools for customers to manage their machinery and develop agronomic insights. Data can be uploaded securely using backup tools or right from the field using JDLink™ and …
Smart Data Best for Decision Making
The challenge in precision ag these days seems to be less about how much data can be created – plenty of tools and programs to tell you everything about your operation – and more about how to create just the data needed without making farmers try to drink from some firehose of information. One of John Deere’s partner companies definitely …
NAFB Panel Focuses on Integrating Tech in Ag
The 71st Annual NAFB Convention brought together a panel of industry members to discuss integrating technology into the agriculture industry. Sitting on the panel were Dave Rhylander, IFS Lead – Monsanto, Matt Waits, CEO – SST Technologies, Rachelle Thibert, Integrated Solutions Manager – John Deere, and Ron LeMay, Founder and CEO – FarmLink. The consensus was that data-driven performance tools …
Go Farmobile
We’re living in a mobile technology society and that’s so true of farmers today. Now farmers have a new technology to look at that will allow them to take advantage of all the data they’re creating in a new way. During the Develop with Deere conference this week I met Jason Tatge, Farmobile. Here’s Jason giving me a live demonstration …
John Deere Reaches Out to Developers
This morning John Deere kicked off what’s becoming an annual conference for developers. The 2014 Develop with Deere conference brings together dealers, independent agricultural software application developers and John Deere staff primarily from their Intelligent Solutions Group. Kicking things off was a keynote presentation by Pat Pinkston, Vice President, Technology and Information Solutions, Agriculture and Turf Division. Pat talked about …
Diverse World of Farming Needs Diverse Solutions
Farmers face a diverse world of challenges today, and that requires a diverse toolkit of solutions. During the recent Bayer CropScience Corn and Soybean Future Forum in Frankfurt, Germany, attendees of the event came from all over the world – from war-torn regions, such as Ukraine, to over-regulated areas of Western Europe, each bringing their own issues. “So the solution …
Digital Storytelling from Deere
During the Bayer CropScience Corn and Soybean Future Forum, Than Hartsock, John Deere, did some digital storytelling. In fact, his presentation was titled, “Digitalization – next level of corn and soybean cropping.” Than talked about how John Deere is developing new tools to deal with ways for farmers to make more money from their crop. This includes all the things …