send news release today

Four Industry Trends for 2015

Chuck Zimmerman

Looking for what some of the trends in agriculture will be in 2015? Well, Bo Warren, director of the Georgia Center of Innovation for Agribusiness, has four key ones for you. In this week’s program he talks about them. Precision agriculture will become more precise The FAA has been paying close attention to unmanned aircraft systems (UAS) as the technology …

Agribusiness, Audio, Precision Agriculture, ZimmCast

The AgNerd Cloud

Chuck Zimmerman

Welcome to a new regular column I will be publishing on all things AgNerdish. I’m calling it the Cloud since the cloud covers everything and is one of the hottest things developing in the AgNerd world. This week’s ZimmCast gets things started with a discussion I had with Willie Vogt, Editorial Director, Penton Farm Progress. Like me, he loves new …

Audio, Media, Precision Agriculture, ZimmCast

More Farmers Adopting Variable Rate Seeding

Jamie Johansen

Low corn prices are causing farmers to take a hard look at what new technologies will optimize inputs while minimizing costs. As farmers begin to plan for the 2015 season, SST Software is seeing an increased interest in variable rate planting recommendations. SST’s decision support technologies are used by ag service providers around the world to provide precision ag services …

Agribusiness, Precision Agriculture, Seed

Agricultural Retailers Navigating Forward

Chuck Zimmerman

This week I will be attending my first Agricultural Retailers Association Annual Convention & Expo. I’ve got a preview of what will be taking place in New Orleans from Brian Reuwee, Director of Communications & Marketing. Brian and I sat down during the recent NAFB Trade Talk session. One of the things that caught my eye about this year’s program …

Ag Groups, ARA, Audio, Precision Agriculture, ZimmCast

John Deere Connects with JDLink™

Leah Guffey

Last week during National Association of Farm Broadcasting’s Annual Trade Talk I visited with Beverly Flores, Integrated Communications Manager with John Deere. She tells me about the MyJohnDeere Operations Center with intuitive, easy-to-use tools for customers to manage their machinery and develop agronomic insights. Data can be uploaded securely using backup tools or right from the field using JDLink™ and …

Audio, John Deere, NAFB, Precision Agriculture

Smart Data Best for Decision Making

Chuck Zimmerman

The challenge in precision ag these days seems to be less about how much data can be created – plenty of tools and programs to tell you everything about your operation – and more about how to create just the data needed without making farmers try to drink from some firehose of information. One of John Deere’s partner companies definitely …

Agribusiness, Audio, John Deere, Precision Agriculture

NAFB Panel Focuses on Integrating Tech in Ag

Taylor Truckey

The 71st Annual NAFB Convention brought together a panel of industry members to discuss integrating technology into the agriculture industry. Sitting on the panel were Dave Rhylander, IFS Lead – Monsanto, Matt Waits, CEO – SST Technologies, Rachelle Thibert, Integrated Solutions Manager – John Deere, and Ron LeMay, Founder and CEO – FarmLink. The consensus was that data-driven performance tools …

Audio, NAFB, Precision Agriculture

Go Farmobile

Chuck Zimmerman

We’re living in a mobile technology society and that’s so true of farmers today. Now farmers have a new technology to look at that will allow them to take advantage of all the data they’re creating in a new way. During the Develop with Deere conference this week I met Jason Tatge, Farmobile. Here’s Jason giving me a live demonstration …

Agribusiness, Apps, Audio, Precision Agriculture, ZimmCast

John Deere Reaches Out to Developers

Chuck Zimmerman

This morning John Deere kicked off what’s becoming an annual conference for developers. The 2014 Develop with Deere conference brings together dealers, independent agricultural software application developers and John Deere staff primarily from their Intelligent Solutions Group. Kicking things off was a keynote presentation by Pat Pinkston, Vice President, Technology and Information Solutions, Agriculture and Turf Division. Pat talked about …

Agribusiness, Audio, John Deere, Precision Agriculture, Video