2025 Agri-Marketing Conference

Listening To The Whole Podcast

Chuck Zimmerman

PodtracAs if you haven’t heard enough from me about podcasting, but I think you’ll be interested in this. Especially you, “we have to measure it” types. Podtrac, which claims to have the largest database of demographic information on the people who listen to podcasts just released the results of their quarterly survey. Here’s some interesting findings:

Podcasts

Farmer iPod Use Growing

Chuck Zimmerman

NAFB Directory 2006According to the latest NAFB eChats they’ve got a new qualitative farmer media use study out that says farmer use of iPods and other digital audio devices has grown to about 5 percent! This seems like pretty fast growth to me when you consider that they didn’t even exist just a couple years ago. I guess it’s kind of like radio back when it got started. How many farmer had one in the first 2 years? Was it 5 percent?

NAFB, Podcasts