Thanks to a heads up from the Association for Downloadable Media I read a great article by Jim Meskauskas, iMedia Connection. He writes about media planning and buying and this one is titled, “Your outdated planning process and how to fix it.” He gets right to the point in the subtitle: The way audiences use media has changed, but agencies’ …

It looks like the podcast keeps on growing. This is a great new article from eMarketer. The podcast audience has grown, too, and eMarketer projects that growth will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million. As a percentage of Internet …

The Association for Downloadable Media has released a list of members who are in voluntary support of the preliminary standards and guidelines that have been created as a step toward helping companies become more comfortable utilitizing web-delivered programming. ZimmComm New Media is a charter member and on the list! We hope that this will continue to grow a major segment …

It’s officially a word. It’s podcasting. Here’s the entry in the Oxford English Dictionary release of new words. podcasting n. A very new word, for a recent phenomenon, and a great example of how technological change, especially that relating to the Internet and the media, can be a driving force not only in generating new words, but in determining whether …

Thanks to the ever vigilant Evan Slack for the tip to this story in the Rocky Mountain News. It’s worth a full read if you have time. This is especially good for those of you wondering if you should be podcasting. Here’s a few excerpts I liked. “Podcasting isn’t brand-new, but it’s becoming much more important,” said Leonard Sahling, a …