I missed the Association for Downloadable Media’s webcast titled, “The Podcast Consumer Revealed.” The session was conducted by Tom Webster, Edison Research. The audience for podcasting just keeps growing. The main reasons people watch or listen to podcasts is so they can do so whenever and wherever they want. Here are some key points from the session. * 1 in …
Podcasting Audience Grows
Edison Research and Arbitron have produced some very interesting new data (pdf) on media usage. Some tidbits that stood out for me include: 43% of Americans are aware of podcasts and 20% have listened to them Internet access from any location is now approaching 9 in 10 Americans Dial-up is down to less than 1 in 6 homes with internet …
Farm Podcaster Tool
The farm podcaster who is all about quality may want to look into the Tascam DR-100. This bad boy looks pretty sweet to me. I like the fact that it has built-in XLR inputs. It’s a little larger than a Marantz PMD 620 (still on sale for $100 off!) but still small form factor. Records on an SD card. The …
New Media Soybeans
I just found out about the United Soybean Board’s podcast called, BeanCast. I had heard they were planning to produce one but I guess I missed it somehow since it looks like it started last December. It came up in conversation today. I’m glad to see another ag group taking advantage of this new media option. A couple of things …
Soybean Premiums.org Connects Companies & Suppliers
There’s a new website to help connect soyfoods companies with soybean suppliers. The Soyfoods Association of North America (SANA) is committed to helping soyfoods companies connect with soybean suppliers. Soybeans are used to provide a wide range of products including edamame, soymilk, soy-based meat alternatives, tofu, tempeh, miso, shoyu, natto, soy yogurt, non-dairy frozen desserts, nutrition bars, chips, and cereals. …
Portcasting and Platform Independent Media Consumption
Thanks to a heads up from the Association for Downloadable Media I read a great article by Jim Meskauskas, iMedia Connection. He writes about media planning and buying and this one is titled, “Your outdated planning process and how to fix it.” He gets right to the point in the subtitle: The way audiences use media has changed, but agencies’ …
Podcast Audience Growing
It looks like the podcast keeps on growing. This is a great new article from eMarketer. The podcast audience has grown, too, and eMarketer projects that growth will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million. As a percentage of Internet …
Another Farm Podcaster Tool
Okay farm podcasters. There is yet a new tool over which you can drool. I have always been a Marantz fan and this one looks to be a great offering. I know I pointed it out before but now you can find it for sale at BSW right now. The Marantz PMD661 is a versatile, professional handheld PCM/MP3 recorder based …
Surviving The Digital Information Transition
I’ve just got to point you to Steve Rubel, Micro Persuasions, once again. He works for Edelman Digital and one of his fellow digerati (Dave Coustan) will be on my breakout session panel at the upcoming NAMA Conference. Steve just did a couple of posts that anyone in communications and marketing ought to read. I’m going to take the liberty …
We’re Supporting Downloadable Media Standards
The Association for Downloadable Media has released a list of members who are in voluntary support of the preliminary standards and guidelines that have been created as a step toward helping companies become more comfortable utilitizing web-delivered programming. ZimmComm New Media is a charter member and on the list! We hope that this will continue to grow a major segment …