Novus was hoping to make this big announcement at the recent Cattle Industry Convention in San Antonio, but sometimes the legal wheels slow down the process a bit. But this new deal means an expanded commitment for Novus to the livestock industry worldwide, especially for cattle. Novus International has finalized the acquisition of the Animal Nutrition Division of Albion Laboratories …
Novus Helps Poultry Producers Optimize
With higher feed costs, it is important for poultry producers to get the most for their money. At the recent International Poultry Expo/Feed Expo, Novus International was talking to producers about how to optimize their poultry diets. “Optimizing the diet does not necessarily mean having a cheap diet,” says Novus product manager Dr. Nasser Odetallah. “They have to make sure …
Novus Stays Close to Customers
Novus International Executive Vice President of marketing and sales Giovanni Gasperoni, pictured here with a delegation from Thailand, seemed to know everyone at the International Poultry/Feed Expo in Atlanta last week and he greeted them all as close friends. His genuine and effusive personality reflects his passion for the business of animal agriculture and the people in the industry who …
Novus Sponsors World Ag Forum Regional Roundtables
During the International Poultry Expo/International Feed Expo in Atlanta last week, Novus International was promoting some World Agricultural Forum (WAF) regional roundtables that will be held during this off year for the World Ag Congress. I talked with Novus president and CEO Thad Simons and World Ag Forum president and CEO Kathy Moldthan about how they are working together on …
Animal Ag Sustainability Summit at Poultry Expo
The sustainability of animal agriculture was the topic of a well-attended summit at the 2010 International Poultry Expo/International Feed Expo in Atlanta. C. Larry Pope, president and CEO of Smithfield Foods Inc., was keynote speaker for the two day summit and his main message was that the animal agriculture industry, both processors and farmers, need to listen to and engage …
NOVUS Wants To Maximize Beef
When it comes to communicating NOVUS International’s commitment to the beef industry Dan is the man. He’s Dan Meagher, VIce President, Sales, Americas. He was on hand at the Cattle Industry Convention to help spread the word about the company name and products for the beef industry. Dan says that NOVUS is investing in people and products. A lot of …
Late Harvest Raises Mycotoxin Concerns for Poultry
Mycotoxins can be an issue in feed anytime, but with the late, wet harvest in 2009 there is an extra level of concern this year and it was a topic of discussion for poultry producers and industry representatives meeting at the International Poultry Expo/Feed Expo in Atlanta this past week. “This is a year when we should be extra sensitive, …
Poultry Association Elects New Officers
The U.S. Poultry & Egg Association elected the 2010 slate of officers and directors during the International Poultry Expo. The new chairman of the organization is Steve Willardsen (left) of Cargill Value Added Meats, Wichita, KS. He was presented with the traditional “working man’s gavel” by 2009 chairman Monty Henderson, George’s, Inc., Springdale, AR. Thanks to USPOULTRY communications director Larry …
NOVUS Displays Wally
Wally the steer is getting a lot of attention at the NOVUS International booth in the NCBA Trade Show. He’s there to make the point of how important it is to put the right fuel in the engine. With animals, it’s no different and NOVUS would love to talk to cattlemen about it. Cattle Industry Convention Photo Album AgWired coverage …
Novus Welcomes Baseball Great to Poultry Expo
Novus International brought a game changing baseball great to the International Poultry Expo in Atlanta to symbolize their company strategy of changing the game in livestock productivity to meet the challenge of feeding a growing global population. Baseball Hall of Fame pitcher Bob Gibson, who played for the St. Louis Cardinals from 1959-1975, was a big hit at the Novus …