The National Cattlemen’s Beef Association has a new VP of Owner-Member Services. He’s Todd Johnson and he was with the Kansas Livestock Association. He’s schedule to start his new position in January. NCBA’s producer leaders recently created an organizational strategic plan to better serve members, and NCBA CEO Forrest Roberts subsequently re-aligned staff to better execute the plan, and created …
New Media Opportunities for Beef Industry
Kendal Frazier with the National Cattlemen’s Beef Association is on the road this year meeting with beef cattle organizations around the country to help them take an objective look at the challenges and opportunities facing their industry. Last week, Kendal spent a day with the board members and staff of the Missouri Beef Industry Council (MBIC). Not surprisingly, the top …
NCBA Launches Robust Spring Membership Drive
I’m not sure what a “robust” membership drive is but NCBA has launched one. I’m passing this along because one of my Tweeple (http://twitter.com/jaegermaister) sent it to me saying that ” . . . one of our tactics is to use social networking to help spread the word and hopefully touch a lot of potential members that we normally would …