During the recent NAMA Convention I visited with Bob Van Voorhis, Associated Ag Publications. In the following interview with him we talk about who they are. They’re connected with Farm Bureau and Bob discusses why that relationship is special. Bob also talks about their coverage and audience using words like, “ruralpolitan.” This is one in a series of interviews we …
2008 NAMA Boot Camp
Mark August 12-14 on your calendar if you haven’t already for NAMA Boot Camp ver. 5. The NAMA office is expecting about 125 to attend this year’s program and sponsorships are available. The program will be held at the Hyatt Regency Crown Center, our Kansas City NAMA home. Online registration is available.
DTN/The Progressive Farmer Editorial Focus
One of the booths that I got to conduct an interview in during the NAMA Convention was the DTN and The Progressive Farmer booth. In it I spoke with Adrian Blake, Publisher, who helped me understand the editorial focus of DTN and their publication. In the interview you’ll hear him talk about what make them different and how advertisers can …
AgCareers.com Video Update
At the recent National Agri-Marketing Conference we teamed up with AgriMarketing Magazine to produce video presentations with some of the Connection Point exhibitors. I’m going to post their videos here over the next couple days for you starting with AgCareers.com. In this video you can learn about AgCareers.com with Eric Spell, Vice President of Farms.com/AgCareers.com. He describes the goal of …
Go Gator NAMA!
We already told you about the University of Florida Gator NAMA team winning the student NAMA Marketing Competition, but we’re so proud of them (being Gator alums ourselves) that here’s a little more about it. The team was so happy to win after three consecutive years of making it to the finals and not winning, especially team captain Alicia Taylor …
NAMA Bombers Hit The Highway
The NAMA Bombers apparently had a good ride this year. It certainly wasn’t as long as last year though. Here’s a couple of them. I’ll let you identify them. Thanks to Jerry Povenmire for sending along a few photos. They have been added to the Conference photo album. 2008 Agri-Marketing Conference Photo Album
Feedback for the Future of NAMA
One of the primary goals of the NAMA Agri-marketing conferences is to listen to NAMA members and find out what’s working well, as well as determine where there is room for improvement. One of the newest members of the NAMA staff will be doing just that. Debbie Brummell (pictured left) says she has listened to feedback from various NAMA chapters …
NAMA Wrap-up
In the words of NAMA Executive Director Jenny Pickett (pictured right), organizers of this year’s “Leading the Charge” Agri-marketing Conference “knocked it out of the park.” This was Jenny’s first conference as the Executive Director, though she has been a part of NAMA for a long time. Jenny stepped up as executive director last year when the previous director, Eldon …
Sticky Notes
The first general session at the National Agri-Marketing Association conference featured Dan Heath, the co-author of “Made to Stick: Why Some Ideas Survive and Others Die.” Heath told attendees some of his theories on ideas that “stick” and methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” He also explained …
NAMA Withdrawal
Yes, things were getting a little out of hand at the Best of NAMA Awards this week. This is one of my favorite pictures from the Conference. I think this convention will rank right up there as one of the busiest and best I’ve been to. Having almost 1,100 people there is awesome. If I didn’t get to chat then …