The recent surge in profitability within the agriculture sector is giving farmers and ag companies a bit of room to breath. But, Monsanto says, just a bit. Michael Doane, Monsanto’s Sustainability Team Lead says that with profitability comes responsibility: a responsibility for the agricultural climate of the future. There are big questions, Michael says, that begged to be asked, and, …
How A Farmer Uses Media
At this year’s NAMA Boot Camp, attendees got to hear from a panel of producers. One of them was Hal Swaney, Platte City, MO. Hal has a very diversified family farm with corn, soybeans, cattle and burley tobacco. I asked him what his primary sources of information are for making buying decisions. He says that he’s very “local” minded. He …
Cool Interactive New Media
I’m seeing new media presentations on more and more programs these days and last week’s NAMA Boot Camp was no exception. Erin Holt, Media Supervisor, Martin Williams, was on the program with a presentation titled, “Cool Interactive Ideas.” So I sat down with her to learn about her ideas when it comes to using new media for her clients. Erin …
NAMA Boot Camp Chairman Says Biggest Ever
According to NAMA Boot Camp committee chairman, Matt Coniglio, Fastline, this year’s event has the highest attendance since it was started 5 years ago. He says there are quite a few non-members and the attendees are with a very diverse group of companies and organizations. I know I spoke with several last night who are getting their first look at …
NAMA Speed Networking
NAMA Boot Campers got connected tonight during the opening Speed Networking session. After a few remarks it was time to get things moving. Networking with other people in agrimarketing is probably one of the greatest benefits of belonging to NAMA in my opinion. So, what we had people do was talk to each other and see how much they could …
NAMA Boot Camp Underway
NAMA Boot Camp has started here in KC, MO. There was a sold out tour today which I didn’t get to participate in. I’m getting ready to head down to the opening reception that we’re (ZimmComm) sponsoring. I’ll be emceeing our Networking session tonight and you can count on the fact that the participants will hear about online social networking. …
ZimmBite – NAMA Boot Camp
I know you don’t have enough Zimm-ness in your life so how about a daily 12seconds.tv ZimmBite? ZimmBite – NAMA Boot Camp on 12seconds.tv I’ll be opening up NAMA Boot Camp this year with some remarks on social networking, followed by a little networking exercise. I expect we’ll all know each other very well before it’s over.
Download First NAMA Webinar
It looks like NAMA’s first webinar was a success. It’s now available for download in case you weren’t able to participate. PLEASE NOTE: YOU MUST DOWNLOAD THE WEBEX PLAYER PRIOR TO DOWNLOADING THE DIRECT BRANDING WEBINAR. PLEASE VISIT HTTPS://NAMA.WEBEX.COM/CLIENT/T26L/ATRECPLY.MSI TO DOWNLOAD THE PLAYER FIRST. You can download the webinar by visiting http://payment.nama.org/playback.htm. (If your link is not live, you may …
First NAMA Webinar Next Week
The first in a series of NAMA Webinars will take place next week. Make sure you get registered today. Direct Branding: Where Message Meets Measure August 7, 2008 ~ 1:00 p.m. (Central Time) Barb Murphy, President of Weyforth-Haas Marketing will present Direct Branding: Where Message Meets Measure on Thursday, August 7. Make sure your marketing strategy, or even just your …
Driving Through Florida Agriculture
I just got in to the Four Seasons Resort in Palm Beach, FL. Here’s the scene through my windshield on the way down the Turnpike. I saw lots of cattle and some citrus. Not nearly as much citrus as I used to see coming out of Orlando though. I miss palm trees and humidity. They think it’s humid in Missouri …