I know that a lot of regional Best of NAMA has been going on. Unfortunately I was not able to attend any of the activities. So congratulations to all winners. I just saw via NAMA Twitter that the MidSouth NAMA finally had their awards dinner. You can see more photos from the event and other regional events in the NAMA …
NAMA Best Show Will Go On
Okay, so it’s snowing in Kansas City now. But the show will still go on tomorrow. That’s the Region 2 Best of NAMA. Are you going to a regional best? Check the calendar for all of them. The Show Must Go On! Worried about the weather in Kansas City? We’re not! The Kansas City area will be expecting 3-6 inches …
NAMA Webinar on Emerging Technologies
It’s time for the next NAMA Webinar. This one will focus on Emerging Technologies and take place this Thursday, December 3 at 1:00 p.m. (Central Time). Mobile and emerging technologies are making it easier for direct marketers to connect with their customers. But this landscape can be intimidating and confusing if you don’t know how to navigate it. This session …
AG CONNECT Expo Advocating For Agriculture Awards
Sara Mooney is the Director of the AG CONNECT Expo and attended the National Association of Farm Broadcasting Trade Talk along with my man Rich Jefferson. I had been wanting to talk to them about their Advocating For Agriculture awards program where they will recognize three individuals who support “in a compelling way the work of farmers and ranchers to …
Speaking For Agriculture
The final panel discussion of NAMA’s Trends in Agriculture “Connecting with the New Ag Community” focused on “Speaking for Agriculture.” The panelists talked about the issues, both environmental and political, that face agriculture. They also shared insights on how to communicate farmer’s values and the value of farm families. Tami Craig Schilling is the Director of Strategic Communications for Monsanto, …
NAMA Professional Development Awards
NAMA’s Professional Development Awards of Excellence luncheon honored four NAMA members. Lou Ireland, Pioneer Hi-Bred International was honored in Marketing Communications, Deron Johnson of Rhea + Kaiser Marketing Communications was honored in Public Relations, Gary Robertson of Fort Dodge Animal Health in Product/Species Management, and Pete Weil of High Plains/Midwest Ag Journal in Sales. Each winner spoke about the challenges …
Interview With Joel Jaeger
Another presenter on the “How Marketers are Building New Community Ties” panel was Joel Jaeger. He is president of the mobile technology provider Commodity Update. He sees significant potential in the mobile market for agriculture, but emphasizes that it should be an element in the blend of social media. In addition to Commodity Update, Jaeger is also a partner in …
Interview With Leslie Bradshaw
NAMA Trends in Agriculture Day Two began with a panel on “How Marketers are Building New Community Ties.” Leslie Bradshaw is the Director of Engagement, Public Affairs for Bradshaw Vineyards. She provided insight into the question many farmers and producers have about social media. Bradshaw is also planning to launch a community and industry-friendly site, www.SocialMediaforAgriculture.com and is seeking input …
AgriMarketers Building New Community Ties
This week’s NAMA Trends In Agriculture conference provided a great program opportunity for this week’s ZimmCast. You’ll get to hear from the morning panel on day two. I interviewed each of them and have included them in the program. The session focused on how agrimarketers are building new community ties. 3G-enabled smart phones, the “Tweeting Farmer,” and unusual partnerships are …
Texas Farmer Using Social Media
The afternoon panel discussion at the NAMA Trends In Agriculture conference included David Cleavinger, a fifth-generation Texas farmer/rancher. He talked about how producers can use a combination of social media and personal connections to bring greater understanding of the importance of agriculture in their lives. This is part two in the Paulsen Marketing video interview series. They are also the …