The National Agri-Marketing Association presented its 2012 Professional Development Awards of Excellence today. These awards honor NAMA members with hands-on responsibility in marketing and communications, public relations, product/species management and sales. Here are our recipients. First up is Troy Schroeder, Broadhead, pictured with NAMA President Beth Burgy and Don Tourte, Farm Progress Companies. Troy received the NAMA award for Marketing …
New NAMA Fall Conference Big Success
The new National Agri-Marketing Association Fall Conference is a big success. Almost 200 people registered and attended! That’s a big increase over the Trends in Agriculture conference. So congratulations to the committee who put this program together. Speaking of that committee, it was chaired by Amber Harrison, United Suppliers, Inc. I visited with Amber to get a preview of the …
Never Give Up
The founder of the Rainforest Cafe, Steven Schussler, Schussler Creative, opened the new NAMA Fall Conference as keynote speaker. He was here to talk on “It’s a Jungle in There: Inspiring Lessons, Hard-Won Insights and Other Acts of Entrepreneurial Daring.” His is a great story. Steven is also the author of the bestselling book, “It’s a Jungle in There.” Steven …
2012 NAMA Passing of the Gavel
The NAMA Fall Conference is all about celebrating leadership. We got a dose of that this afternoon when we had the passing of the gavel from 2012 NAMA President, Beth Burgy, Broadhead, when she passed the gavel to 2013 NAMA President, Paul Redhage, FMC. Paul will actually take the reins in January but this new conference offered a great opportunity …
NAMA Board Meeting
The board of the National Agri-Marketing Association is hard at work prior to the NAMA Fall Conference. We’ve got good attendance and are getting reports from all our chapters as well as conducting the business of the association. One of those items of business is the election of new officers and executive committee members for 2013. That has been done …
Monsanto’s Major Commitment to NAMA and ABEF
The National Agri-Marketing Association (NAMA) is pleased to announce that Monsanto has committed $10,000 a year, over the next three years, to both NAMA and ABEF. The company will become a Sustaining Partner with NAMA and will be the primary sponsor of the ABEF Student Competition. “Monsanto is committed to sustainable agriculture,” said Gary Sakin, Monsanto Marketing Communications Lead. “That …
NAMA Fall Conference Next Week
The NAMA Fall Conference is coming up quick! As in next week. Are you registered? The Fall Conference takes place September 25-26 in Minneapolis. Remember that this is a new format. It’s no longer the NAMA Trends in Agriculture conference. Here’s some information you might find helpful. Our venue is the Graves 601 Hotel which is located at 601 First …
NAMA at Farm Progress Show
During the Farm Progress Show the National Agri-Marketing Association held a reception which was very well attended. The idea here is to reach out and engage with other people and organizations in the ag world. There are probably five times as many people in the business who could and should be a NAMA member as there are members. So we’ve …
Livestock 101 at NAMA Boot Camp
Animal agriculture seems to be under a constant fire from those who don’t understand it. During the recent NAMA Boot Camp, Dr. Dan Thomson, Assistant Dean of Outreach and Professor at Kansas State University Vet School, addressed the basics of the industry along with issues and challenges so agri-marketers could help educate the growing population of non-ag consumers. “I think …
What Producers Want
A true highlight during the 2012 NAMA Boot Camp was the Producer Panel. Agri-marketers from across the country had the opportunity to learn how to effectively communicate with producers. After the panel I got to chat with Reggie Underwood, a Texas farmer involved in all facets of agriculture. “I think the greatest thing these ag marketers can do is to …