The Business Value of Social Media

Jamie Johansen

Each year the National Agri-Marketing Association brings you NAMA Boot Camp. A conference on marketing and agriculture basics, for those just entering the agri-marketing industry and veterans just wanting a refresher. Today anyone with Internet capabilities is considered media. Thus, the ability for anyone to serve as your marketing and PR team. The ability for instantaneous information has lead businesses …

Agribusiness, Audio, Marketing, NAMA, Social Media

Marketing to Producers of All Generations

Jamie Johansen

The 2013 NAMA Boot Camp kicked off last week in Kansas City with the popular producer panel. The coveted voice of Max Armstrong, Penton/Farm Progress, moderated the panelist of Missouri and Kansas farmers. Communicating with producers effectively is a key element when it comes to staying profitable in this industry. Jarrod Bowser, Kansas; Brad Bray, Missouri and Calvin Pearson, Kansas, …

Audio, Farming, Marketing, NAMA

Professional Development Awards of Excellence

Melissa Sandfort

The National Agri-Marketing Association (NAMA) will honor four recipients of the 2013 Professional Development Awards of Excellence on Wed., Sept. 18 at the NAMA Fall Conference in St. Louis. These awards honor NAMA members based on outstanding achievement in the professional development areas. This year, Awards of Excellence will be presented in the areas of marketing communications, public relations, product/species …

Agribusiness, NAMA

Engage Energize Empower at NAMA Fall Conference

Chuck Zimmerman

This fall you can Engage, Energize and Empower at the National Agri-Marketing Association Fall Conference. The conference provides outstanding professional development opportunities to help you take your career to the next level. Registration is now open. Agri-marketers are always looking for opportunities to learn more … to challenge themselves and get better at what they do. The NAMA Fall Conference …

Ag Groups, NAMA

NAMA Executive Committee Looking to Future

Chuck Zimmerman

The Executive Committee of the National Agri-Marketing Association has been doing strategizing and planning at its quarterly meeting in Missouri. We had a beautiful setting for it at NAMA President Paul Redhage’s house! We want to encourage all of you to put the 2014 Agri-Marketing Conference on your calendar. It will be in Jacksonville, FL next year before returning to …

Ag Groups, NAMA

NAMA Presents Blogging Webinar

Jamie Johansen

The National Agri-Marketing Association has planned a blogging webinar on strategizing, executing and impacting target markets, presented by Adrian Blake, CEO fo Social Media Contractors. His company, based out of Omaha, outsources social media and creates, manages blogs for clients from Massachusetts to California. Adrian is also the former publisher of The Progressive Farmer and understands the agriculture industry and …

NAMA

2013 NAMA Boot Camp Dates Announced

Chuck Zimmerman

This is a “get it on your calendar” announcement from the National Agri-Marketing Association. The 10th Annual NAMA Boot Camp dates are August 14th – 16th at the Sheraton Crown Center in Kansas City. Whether you’ve just entered the working world or been through the NAMA Boot Camp drill before, learn more about the latest trends in the agri-marketing industry. …

NAMA

Most Important Word in Social Media: Why

John Davis

“Everyone” has a Facebook page (or Twitter account or LinkedIn page, etc.), but is it the right social media decision? That’s the question Steve Hershberger, principal and co-founder of the social media company ComBlu, posed during one of the breakout sessions at the 2013 Agri-Marketing Conference recently in Kansas City. “One of my favorite tools in my toolbox is the …

Audio, Media, NAMA, Social Media

Some Agriculture Heart Humor

Chuck Zimmerman

“Humor for the Heart of Agriculture” was just what we needed to conclude the 2013 Agri-Marketing Conference. To give it to us we listened to Agriculture’s Professional Funny Man, Damian Mason. Damian also conducted a breakout session titled, “Agriculture: Trends, Topics and Tomorrow.” You see, he’s more than just funny, he can get a little serious too since he has …

Ag Groups, Audio, NAMA