This is a “get it on your calendar” announcement from the National Agri-Marketing Association. The 10th Annual NAMA Boot Camp dates are August 14th – 16th at the Sheraton Crown Center in Kansas City. Whether you’ve just entered the working world or been through the NAMA Boot Camp drill before, learn more about the latest trends in the agri-marketing industry. …
Most Important Word in Social Media: Why
“Everyone” has a Facebook page (or Twitter account or LinkedIn page, etc.), but is it the right social media decision? That’s the question Steve Hershberger, principal and co-founder of the social media company ComBlu, posed during one of the breakout sessions at the 2013 Agri-Marketing Conference recently in Kansas City. “One of my favorite tools in my toolbox is the …
Wrapping up 2013 Agri-Marketing Conference
The 2013 Agri-Marketing Conference was a success by all measurements says current President, Paul Redhage, FMC. We got together at the close to wrap things up and in my interview with Paul below you’ll hear all about it. Listen to my interview with Paul here: Now it’s time to look ahead to 2014 when we come to the Sunshine State …
Some Agriculture Heart Humor
“Humor for the Heart of Agriculture” was just what we needed to conclude the 2013 Agri-Marketing Conference. To give it to us we listened to Agriculture’s Professional Funny Man, Damian Mason. Damian also conducted a breakout session titled, “Agriculture: Trends, Topics and Tomorrow.” You see, he’s more than just funny, he can get a little serious too since he has …
Unleash Your Creativity
The second general session at the 2013 Agri-Marketing Conference was all about “Unleashing Creativity” with Josh Linkner. Josh just happened to be walking by the ZimmComm booth in the Connection Point when I had a chance to visit with him to get a take-away message from his keynote presentation. Josh told me that we are often faced with what seems …
Max with NAMA Conference Wrapup
During the 2013 Agri-Marketing Conference we received a Frontier Focus- daily email about what was going on. This also included links to Max Armstrong doing video updates. Maybe we should call them MaxTube! Here’s his wrapup video.
Why GROWMARK Loves NAMA
At the National Agri-Marketing Conference last week I had the chance to catch up with Amy Bradford, GROWMARK manager of corporate communications, to find out why NAMA is important to them. Amy says the opportunity to network with others in the industry, but even more important is the support of future agri-marketing professionals. “NAMA is very supportive and committed to …
Let’s Have a Digilogue
“Digilogue — Where High Tech Meets High Touch” was the title of the opening keynote presentation at the 2013 Agri-Marketing Conference. Our speaker was Anders Sorman-Nilsson, Thinque. Anders spoke to us about three major trends impacting the agricultural economy now and into the future. Those include the idea of digital disruption, that even though everything is being digitized we can’t …
Changes in Agricultural Marketing Agencies
We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
Brownfield Parties On
Some people seemed to be moving a little slow this morning at the Agri-Marketing Conference. Could be a little bit of Brownfield Party Syndrome. Happens to the best of us! Last night Brownfield partied on in style at the Dubliner in the K.C. Power & Light area. Cindy and I were there with cameras in hand to “document” it for …