NAMA Exec. Comm. Meets

Chuck Zimmerman

The executive committee of the National Agri-Marketing Association held its quarterly meeting this afternoon in advance of the full board meeting tomorrow. We’re continuing to work on the strategic plan to grow and expand NAMA. The board meeting will precede the start of the annual NAMA Fall Conference which is taking place here in Clayton, MO. We’ve got a full …

NAMA

2013 Best of NAMA Call for Entries

Chuck Zimmerman

It is time once again for the Best of NAMA Call for Entries. The balloon head guy says, “Let it go to your head.” So here’s the information: The Best of NAMA awards program honors the best work in agricultural communications. Actually, the best of the best, since companies/agencies must first qualify through regional competition in order to advance to …

Ag Groups, NAMA

Help Make NAMA Fall Conference a Record

Chuck Zimmerman

Okay. Here’s the deal agrimarketers. You can still attend the National Agri-Marketing Association Fall Conference in St. Louis next week. Let’s make this a record breaker. We’re very close to our attendance goal now so all you have to do is call the office and let ’em know you’re coming. We’ve got a great program that covers some breakouts on …

Ag Groups, NAMA

NAMA at Farm Progress Show

Chuck Zimmerman

The National Agri-Marketing Association held a reception for agrimarketers attending the 2013 Farm Progress Show. Here’s some of the group that showed up to get out of the sun and enjoy some fun and fellowship. Efforts like this are part of NAMA’s efforts to reach out to other organizations and find ways to collaborate. It is also a great way …

Farm Progress Show, NAMA

Educating the Masses at NAMA Boot Camp

Jamie Johansen

Educating the agricultural industry about other aspects of the agricultural industry is just as important as educating our consumers. And that is exactly what happened at this year’s NAMA Boot Camp, held last week in Kansas City. Breakout sessions titled Ag 101 and Ag 201 took place for attendees to hear from experts so they could broaden their knowledge of …

Advertising, Audio, Beef, Education, Food, Livestock, Marketing, NAMA

Harnessing Relationships Between Client & Agency

Jamie Johansen

The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …

Advertising, Audio, Marketing, NAMA

The Business Value of Social Media

Jamie Johansen

Each year the National Agri-Marketing Association brings you NAMA Boot Camp. A conference on marketing and agriculture basics, for those just entering the agri-marketing industry and veterans just wanting a refresher. Today anyone with Internet capabilities is considered media. Thus, the ability for anyone to serve as your marketing and PR team. The ability for instantaneous information has lead businesses …

Agribusiness, Audio, Marketing, NAMA, Social Media

Marketing to Producers of All Generations

Jamie Johansen

The 2013 NAMA Boot Camp kicked off last week in Kansas City with the popular producer panel. The coveted voice of Max Armstrong, Penton/Farm Progress, moderated the panelist of Missouri and Kansas farmers. Communicating with producers effectively is a key element when it comes to staying profitable in this industry. Jarrod Bowser, Kansas; Brad Bray, Missouri and Calvin Pearson, Kansas, …

Audio, Farming, Marketing, NAMA

Professional Development Awards of Excellence

Melissa Sandfort

The National Agri-Marketing Association (NAMA) will honor four recipients of the 2013 Professional Development Awards of Excellence on Wed., Sept. 18 at the NAMA Fall Conference in St. Louis. These awards honor NAMA members based on outstanding achievement in the professional development areas. This year, Awards of Excellence will be presented in the areas of marketing communications, public relations, product/species …

Agribusiness, NAMA

Engage Energize Empower at NAMA Fall Conference

Chuck Zimmerman

This fall you can Engage, Energize and Empower at the National Agri-Marketing Association Fall Conference. The conference provides outstanding professional development opportunities to help you take your career to the next level. Registration is now open. Agri-marketers are always looking for opportunities to learn more … to challenge themselves and get better at what they do. The NAMA Fall Conference …

Ag Groups, NAMA