New NAFB Print Ad

Chuck Zimmerman

The National Association of Farm Broadcasters has a new print ad. This ad will run in Agrimarketing magazine. According to the latest e-Chats newsletter the ad helps further communicate the fact that member’s broadcasts are heard by the rural audience in addition to a traditional farm audience. The ad highlights that NAFB member networks and stations enjoy significant listenership in …

Advertising, NAFB

Remembering Ed Slusarczyk

Chuck Zimmerman

I really do not like having to report that my good friend Ed Slusarczyk has passed away. Agricultural communications has lost another good friend and one of the best. I will update this post when I have more details but I want to thank Pam Jahnke for helping keep us up to date since we learned that Ed wasn’t doing well.

I’m sure that a lot of you have a favorite Ed story. How many of you remember Ed as an NAFB cheerleader at a NAMA convention? I know Gary Cooper and I won’t forget going in with Ed to pay for the wine and cheese at a reception at the house of the U. S. Ambassador to the FAO in Rome, Italy. Ed was a good listener and always willing to offer advice when asked.

NAFB

Broadcasters at NAMA/NAFB Overlap Sessions

Chuck Zimmerman

Farm BroadcastersAt the close of the NAMA Agribusiness Forum farm broadcasters were in attendance with an afternoon session that overlapped with the NAFB Convention.

Here’s a few of the broadcasters who showed up at the Hyatt Crown Center. It’s one of the first times I’ve seen a mult box at a NAMA session.

Hopefully we’ll see it again next year? If you attended these sessions how do you think it went? Was it a good idea to have a joint afternoon session?

NAFB, NAMA

Monsanto Commitment to Agriculture Scholarship

Chuck Zimmerman

MonsantoIf you know a high school senior who wants to pursue a career in agriculture then get them to apply for a Monsanto Commitment to Agriculture Scholarship. See a list of this year’s awards here and download the application form (pdf).

Agribusiness, NAFB

AgNewsWire.AgWired.com vs. NFBS?

Chuck Zimmerman

I know the headline suggests competition although the reality is that these are two very different services. But I’m often asked what the difference is between our AgNewsWire.AgWired.com service and the NAFB member service called NFBS. Then today I received an email from a client of ours that contained a report from the NFBS showing which NAFB members (by name and company) downloaded their audio files. This client wondered if we could provide the same information. The short answer is “no.”

Media, NAFB