It looks like the folks at Learfield Communications have found a leader for their new Creative Services division. Kim Lang, who was most recently working at DTN, will be joining the firm soon. I’ve got a call in to Kim to get some more details about the position and the services that will be offered by the new division.
Learfield Communications Gets Creative
Learfield Communications is getting Creative I see. I still have a few Google news alerts and this morning one of them pointed me to TellTail Signs which wrote about AgWired. This is “Learfield Creative: Crafting Content for the Long Tail.” I’m glad to see a traditional media company branching out into the brave new media world.
Brownfield’s Year In Review
I’m not planning on doing a year in review although it seems like a lot of people are. Take the Brownfield Network for example. Tom Steever looks back at the year in agriculture in this hour-long special report: Stream or Download (22mb mp3)
Brownfield Special & International
I’ve got a couple of Brownfield Network announcements. Lane just keeps cranking them out.
Reading Life After The 30-Second Spot
I promised Joe Jaffe that I’d review his book, “Life After The 30-Second Spot,” so I’m getting started. I am not going to sit down and read it cover to cover. I think I’ll take it a little at a time and comment here when I see something you might be interested in.
DTN Hires Sally Behringer
DTN has hired Sally Behringer, yes, the Sally Behringer, as part of their agribusiness team working on advertising sales. This effectively brings their advertising sales in-house again under the capable management of Kim Lang.
Brownfield Awards
The folks at the Brownfield Network have several announcements.
Farm Journal Media Promotes Steve Custer
Now for another organizational change. This time it’s Farm Journal Media who’s promoted Steve Custer. Congratulations!
Sirius Names New VP of Marketing
You may be wondering. What’s Sirius got to do with ag communications? Well we might be surprised how many of these Sirius and XM satellite radio receivers are out there in trucks, tractors and combines. I’d sure like to know. I’ve written to them before trying to get them interested in some good ag news programming without much success. Hoever, today Sirius announced a new marketing director. What do you think the chances are that he’d have some influence with the programming department? Would he see ag as a good target for his product? On the surface you’d think rural customers would be a target but I’m wondering if the numbers are there to make them care.