Deere equipment isn’t the only thing that’s green about John Deere. The ag company has announced its plans to reduce its total global greenhouse gas emissions by 25 percent per dollar of revenue from 2005 to 2014. The company has committed to the reduction goal in conjunction with its participation in the U.S. Environmental Protection Agency’s Climate Leaders program, which …
Deere Funds Innovation Center
A $1 million grant from John Deere will fund the development of a new John Deere Technology Innovation Center at the University of Illinois. Illini students and faculty will use the center for studies and research in agriculture, business, engineering and information technology. The new facility, which is expected to be ready by July, is located in the University Research …
The Water is Rising at John Deere
Deere & Company has acquired a new water technologies company. San Diego-based T-Systems International, Inc is now apart of John Deere’s growing Water Technologies operation. “T-Systems International is a highly regarded global company with premier products, experienced talent, strong distribution and established operations in key agricultural irrigation markets,” said Michael McGrady, president of John Deere Water Technologies. “The addition of …
John Deere Model Wins ‘Utility Vehicle of the Year’
Side Action Magazine has named John Deere’s Gator XUV 850D Model Declared its 2008 ‘Utilty Vehicle of the Year.’ The model won the Side X Side Shoot-Out – a two-day, comprehensive test in Barstow, CA. John Deere earned the top award in the utility vehicle category going up against ten models from eight other manufacturers. Scoring of the machines was …
Visiting John Deere AMS For Precision Pays
It’s been a very interesting day on the road. I just finished up conducting some interviews at the John Deere Ag Management Solutions offices in Urbandale, IA. I’m going to be using them for a series of stories on Precision Pays. There’s a lot going on in the precision ag world right now as pressure mounts to reduce input costs …
Back to the Ag
After five months abroad, to the day, I am back in the USA! I arrived in Kansas City late last night and what a trip it’s been! I’ve had all kinds of adventures: from learning about the latest innovations with John Deere at Agritechnica in Germany, to strange Vietnamese cuisine, to jumping off cliffs and swinging off of bamboo swings …
Farming Wind Energy
Noting runs like a Deere, except maybe the wind. And now John Deere is farming that wind. John Deere Wind Energy is into lots of domestic energy projects these days and that includes investing in and providing value-added services to utility-scale wind projects that involve multiple wind turbines with a nameplate capacity of 1.25 megawatts or greater. For example, Corn …
Marketing Farm Machinery
If you’ve never attended the National Farm Machinery Show then you really owe it to yourself to wander around the largest indoor show of its kind in the world. I mean it’s big. I didn’t stay for the whole show this year but I think I covered some ground anyway. While there I spoke with Dan Smaldone, Media Manager for …
Give John Deere Credit For Helping
You know it would take a big bank account to write a check for a new John Deere combine and not too many farmers can do that. So to help them out they’ve got John Deere Credit. I spoke with Scotty Shipp, pictured on the right, at the National Farm Machinery Show about what the company offers to assist producers. …
FIN TV Star
The media world sure is changing these days. Here’s Greg Lamp doing FIN TV. He’s a tv star. He’s a writer. He takes pictures. That’s media today. And this media is happening here at the National Farm Machinery Show. I spoke with someone today who’s trying to figure out how to write a job description for the person they need …