Besides having the media in for John Deere’s product launch, dealers and others came for information and training on all their new equipment rolling out. Chuck’s first interview for the event was with Dave Guetterman who specializes in John Deere’s 9R and 9RT. “The new 9 family of tractors was designed around three customer values: performance, up-time and cost of …
2015 John Deere Products Are Launched
The new John Deere products are launched. Now it’s on to the field and fall farm shows and time to take orders. However, you can’t order this machine which someone on Twitter last night dubbed the AgriTerminator. It’s a prototype Model 9RX with four tracks! The machine charged onto the show floor last night and was an example of how …
John Deere Certified Pre-Owned
During the John Deere product launch taking place in Milwaukee, WI, I visited with Bill Weber who told me that not all the announcements are “new.” By that I mean we talked about the new John Deere Certified Pre-Owned Equipment program. John Deere introduces a new Certified Pre-Owned (CPO) Equipment program to assist customers looking for field-ready used machines with …
John Deere Virtual Trainer
On stage doing training for John Deere this week is Brian the virtual trainer. He’s pictured in the middle with Randy Kasperbauer on the right and Laura Donaldson. I talked with Randy about Brian. Brian is a simulated customer with pre-recorded responses that Randy can control from his tablet. Some of the things Brian talks about is building his data …
2014 John Deere Product Launch
Just in time for the fall farm show season, John Deere is announcing new products and updates to many existing ones. The event is taking place in Milwaukee, WI. The company is running daily presentations for dealers and I was invited in as part of the media group this week. We’re going to not only be in the classroom at …
John Deere’s History at Ag Media Summit
John Deere’s, Barry Nelson, has been attending Ag Media Summit for 14 years and is simply amazed with the amount of relationships and friendships he has built. “The value for us, John Deere, is if an editor needs any information they know the person to go to. They can get the images, the information needed. It’s a great convention to …
Precision and Data Brings Companies Together
One of the great aspects of the InfoAg Conference is company-to-company communications and partnerships for the benefit of farmers. We talked with Kevin Krieg, John Deere Intelligent Solutions Group Product Line Manager, about how important it is to work with other companies. “It’s one of the biggest roadblocks to being able to get more adoption of precision technologies – the …
SPADE Digs into Data Sharing
Many booths at the recent InfoAg Conference sported this little sign: AgGateway – SPADE Participant. We caught up with AgGateway Standards Director Jim Wilson at the John Deere booth to learn more about the SPADE project. “SPADE stands for Standardized Precision Ag Data Exchange,” Wilson explained. As a non-profit industry consortium, AgGateway is facilitating the project which will ultimately benefit …
Deere Driving Technology for the Bottom Line
John Deere was a major sponsor of the InfoAg 2014 Conference last week in St. Louis, as they have been since the beginning, according to Jerry Roell, Director of Business Development for Deere’s Intelligent Solutions Group. “It’s a great way for the industry to learn about precision ag, it’s grown now and it shows the passion and the interest,” said …
2014 Farm Progress Show Preview
The 2014 Farm Progress Show in Boone, Iowa is just around the corner already! Where has the summer gone? Our hick chick reporter Leah Guffey got in touch with show manager Matt Jungmann to get a preview on this year’s show and find out what’s new and what’s going on with the demonstration fields. Matt says the corn is growing, …