I know you probably get tired of hearing me talk about farmers and the internet but I think there’s a lot of ag communications folks out there who just aren’t “getting it” yet. In fact, I dare say there’s almost a resistance to using new internet technologies to reach farmers and the ag community. Part of it is a lack of knowledge by the people doing the agrimarketing! That’s why professional development opportunities like NAMA Boot Camp are so important. But I would encourage all agrimarketers to go to other types of professional development opportunities as well.
New D&PL Website
D&PL have announced a new website design. The work was done by Brighton Agency in St. Louis. It would be tempting to critique it here and I’m wondering if you’d like me to offer critques. Let me know by way of feedback.
New Website Design For AgWeb.com
The folks at Farm Journal Media announced a whole new site design for AgWeb.com this week. I don’t have a “before” shot to compare it to but you can visit and see for yourself. Here’s what they say about why they changed it:
Bayer/Doane Desktop Rust Alert Tool
I’m not a big fan of installing extra software on my computer but for someone who wants the latest information on soybean rust this is an interesting tactic.
Use Google News As A Clipping Service
Want an inexpensive news clipping service? Want to keep up with the news on a specific subject? Have you tried Google News? For a while now you’ve been ableto set up a Google News Alert for any keywords which generates an email to you with links to stories Google find for those words. You can have it set up for delivery as it happens, once a day or once a week.
Rural Nebraska Is High Speed Internet Connected
Imagine that 100 % of the people in Nebraska have broadband internet access available to them! No way you say? You’re wrong. It’s here and in a state that I’d bet you wouldn’t think it. This is a long post but I think this is fascinating. To get to the 100 % you have to figure in satellite but without it this document says that 57 % of rural Nebraska has it. That’s up 15 % in just one year! This information was put out by University of Nebraska Cooperative Extension. I have to believe without doing some research that you’ll find initiatives like this across the country. It’s a “wired” world folks. By that I mean connected to the internet. Resistance is futile.
PMN Is 5 Years Old
The Plant Management Network (PMN) is celebrating its first five years of online publication. To commemorate the occasion, PMN took a look back interviewing some of those involved when it began.
Farmer Internet Use On The Rise
The Agri Council of American Business Media released their latest research on farmers use of media. If you’re wondering whether farmers use the internet and how much then wonder no more. Here’s a couple tidbits from the study as it relates to the internet.
Adjust Your Antenna
BusinessWeek has a very interesting article about what media giant company, Clear Channel, is going through to cope with the changes in the way consumers are getting their entertainment and information.
Drink Your Fill Of Blog Kool-Aid
This morning I was interviewed for Brownfield Network’s “Innovations” by Steve Mays.