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Resistance Fighters Unite & Email Your Friends

Chuck Zimmerman

Syngenta Resistance FighterEvery once in a while you see a cool website and you want to let others know about it. Actually that’s the goal of the new Syngenta Resistance Fighter website. It’s a viral thing. Meaning they want visitors to let others know. Kind of like I’m doing now, actually. Way to go Syngenta. I do have a question though. Does this come out of the tv budget, the radio budget, the public relations budget or better yet, has Syngenta created a viral budget or as I saw the other day, a digital media budget?

Agribusiness, Internet

Make Your Website Un-Ugly

Chuck Zimmerman

This week I’ve been involved in some interesting discussions on website design so I thought I’d pass along a couple links to some interesting information if you’re involved in a web project. Thanks to a link I found on Paul Conley’s blog you can read some very interesting research on a Poynter Institute study called Eyetrack III. This was research about news sites which was done with 46 people. Lots of good stuff in here. This is from Paul’s post called “The Ugly Truth About Ugly Sites.”

Internet

Web Award Competition Winners Announced

Chuck Zimmerman

I don’t know if you are aware of the Web Marketing Associaton or not. I wasn’t until yesterday. Here’s how they describe themselves “an independent organization founded with the purpose of evaluating and recognizing the standard of excellence on the World Wide Web. The Web Marketing Association also has established the Internet Advertising Competition (IAC Awards) and the Interactive Investor Relations Awards.”

Internet

Web Check AgForLife

Chuck Zimmerman

AgForLifeI don’t know about you but it can be hard to find good qualified young people who want to enter an agricultural field of any kind today. The folks that run AgCareers.com have introduced a new initiative to do something about it. They’re doing it with a little bit of help too (“a grant from Altria and matching funds from Pioneer Hi-Bred International. Texas A&M University provided the resources for the visual model of the virtual career guide.”).

Agribusiness, Internet

Universal Internet Access By 2007

Chuck Zimmerman

I know you probably get tired of hearing me talk about farmers and the internet but I think there’s a lot of ag communications folks out there who just aren’t “getting it” yet. In fact, I dare say there’s almost a resistance to using new internet technologies to reach farmers and the ag community. Part of it is a lack of knowledge by the people doing the agrimarketing! That’s why professional development opportunities like NAMA Boot Camp are so important. But I would encourage all agrimarketers to go to other types of professional development opportunities as well.

Internet