According to a story on Meatingplace.com, the National Meat Canners Association has changed its name to the Shelf-Stable Food Processors Association.
Barns Not Painted Tractor Colors
I’m not sure what the ROI is on this advertising strategy but it’s sure making some old barns more colorful. It’s Bob Evans way of advertising their new Italian dishes.
Wheatgrass Nationally, Naturally I’m Sure
What is Wheatgrass? This is a new one on me. I’m just trying to picture a bottle of Wheatgrass juice and having a hard time with it. Here’s a website where you can learn more about it. Here’s another one. My gosh, a Google search brought up 84,700 results. Maybe these guys are on to something.
Florida Fresh Tomatoes Available – Again
It looks like the advertising campaign the Florida Tomato Committee ran for field fresh Florida tomatoes was a successful one.
Slim Jim Snapalope
Here’s one animal you can hunt at your local grocery or convenience store. It’s the Snapalope. Brought to you by the Snapalope Hunting Association of America. You’ll find lots of fun and helpful information on their website.
Cow Parachuting
This is something you need on a Friday. A video of parachuting cows.
It’s a Chick-fil-A spot to promote their message of “Eat More Chicken”.
Adrants says The Richards Group created the ad.
Reaching Foodies Today
I know there are a lot of you who work for or support groups who want to reach consumers about various kinds of food. You might be interested in a recent story on eMarketer.com that contains some study information like in this graphic. They pulled together information from a couple of sources like the following:
I am Addicted to Cheese Too
Thanks to my man Leon The Milkman, I found Nadia the Cheesaholic. Nadia Muna Gil has an excellent blog on cheese and she’s got a very interesting personal story. Here’s an excerpt:
Golfing On The Food Island
I didn’t know that the Ryder Cup is being played in Ireland for the first time until I talked with some folks at the recent IFAJ Congress. They had me follow up with James O’Donnell, Irish Food Board Director of Marketing for North America. He lives in Chicago.
Eating Farm Raised Fish
A new report by the FAO says that almost half the fish eaten as food worldwide is raised on a farm rather than being caught in the wild. I think that’s interesting but don’t know why. Anyway. You can read all about it in “The State of World Aquaculture 2006.”