I Farm to Feed the World

Joanna Schroeder

During the Farm Progress Show, Bayer CropScience kicked off a new initiative called, “I Farm to Feed the World,” in an effort to raise awareness about the need to decrease global hunger amidst a growing population. I spoke with Mark Wrucke about the program and he said, “We’re a global organization and we realize ag has some real challenges coming. …

Audio, Environment, Farm Progress Show, Farm Shows, Food

Lady Gaga Gags PETA

Cindy Zimmerman

Lady Gaga definitely won the prize for most outrageous outfit at the MTV awards on Sunday night with an all-meat ensemble complete with hat, shoes and purse that people are still talking about. The sound of Hollywood vegans and vegetarians gagging was music to the ears when she walked up on stage in the outfit to accept the award for …

Beef, Food, Wackos

Who’s Your Butcher?

Chuck Zimmerman

Who is your butcher? That’s the question and you can vote on the entries in the contest here. This contest is being conducted by Protein University and was brought to my attention via email today by Kari Underly, Range, Inc. So watch her video entry and go vote!

Food, Video

Meat Meets Colbert

Cindy Zimmerman

A word of advice to agricultural lobbyists – throw your media training out the window if you agree to do an interview with Stephen Colbert. American Meat Institute President J. Patrick Boyle was the main dish Tuesday night on the Colbert Nation “Know Your Lobby” segment, which profiles lobbying organizations. “Although I’ve had a lot of tough interviews in my …

Food, Media

There Is Truth In Food

Chuck Zimmerman

When it comes to food we all need a little bit of truth. Well, maybe a lot of truth. So TruthInFood.com sounds like a good idea. To learn more about this intriguing project I spoke with Mike Smith, Food Chain Communications. Mike and I had a great conversation about understanding why people from both production agriculture and the urban consuming …

Agencies, Audio, Food, ZimmCast

Book Review – Public Produce

Joanna Schroeder

I came across an interesting little book a few weeks ago called Public Produce, authored by Darrin Nordahl. The book discusses the urban agriculture movement and highlights several programs in both California and Iowa – two states the author has called home (and I have also called home). The move to public produce has been driven in part by several …

Food

Fine Dining At The Fort

Chuck Zimmerman

It’s nice to talk about something other than “the issue” here at the Cattle Industry Summer Conference. It has sure dominated discussion and I sincerely hope “the issue” can be worked out amicably and soon for the benefit of everyone in the beef industry. If you’re wondering what I’m referring to then check my earlier posts from this morning. So, …

Audio, Beef, Cattle Industry Conference, Food