New Holland Communications Manager, Klaus Senghaas like to think their exhibit is the major player in Hall 3 of Agritechnica 2007. The three medals New Holland has secured this year suggest that just might be the case. With 2,000 meters of floor space, New Holland has a handful of tractors and 4 combines on display. The German Agriculture Society, or …
John Deere iSolutions Make Precision Technology Easy to Understand
One of the biggest client-customer programs offered at the John Deere Agritechnica exhibit is the iSolutions program. Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, explains that AMS technology is well known in both North America and Europe, but the technology is less understood in Europe. He says iSolutions is meant to explain …
Europe is Crazy for Combines
John Deere offers five times as many combines in Europe as it does in North America. Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, says combines are a popular product in Europe with John Deere offering 5 different lines of combines, with a total of 27 different models. John Deere’s newest series, the …
John Deere Tractors Useful for North America, Popular in Europe
Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, says sales of the 9030 tractor are really starting to take off in Europe, particularly in Russia where the 9030 even won a gold at a farm machinery show. Paul says the 8030 series is another Waterloo, Ontario, Canada tractor series that’s picking up clout …
John Deere Committed to Consumers at Agritechnica 2007
It’s hard to miss the eight moving, hi-definition flat screen T.V.s, the blonde German actor, and the big moving E Premium Series tractor on the John Deere stage. The screens, actor and tractor would put on a show regularly throughout the day highlighting the key products and technology Agritechnica attendees will find at the John Deere exhibit from November 13 …
Road Savvy Sprayer
The technology behind the 730 series sprayers is child’s play for Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East. Paul says these sprayers can retract to dimensions suitable for road travel at the push of a button. The 730i series sprayers can also travel up to a speed of about 12 mph in …
E Premium Pride
John Deere’s E Premium Series tractors are the first designs to introduce an electrical power network for operating tractors. The new electrically powered generator produces up to 20 kW of electric power at an engine speed of 1800 rpm. In an earlier post, I detailed just how this new electric power system works. But, our group of reporters traveling with …
Agritechnica Creates Company-Consumer Dialouge for John Deere
It’s not ALL about showing off at the world’s largest farm machinery show. At least, not for John Deere. Sure, the event is a forum meant to showcase products from competitors throughout Europe. But for one of two presidents of the John Deere worldwide agricultural operations, Mark von Pentz, Agritechnica also gives companies like John Deere the chance to hear …
Successful Farming Launches Farm Machinery Show
Farmers and ranchers can tune into a brand new show that’s devoted solely to farm machinery beginning tomorrow. Successful Farming is launching it’s Farm Machinery Show on both RFD-TV and high-definition RFD-HD. Premiering November 1, 2007, The Successful Farming Machinery Show the Successful Farming® Machinery Show will deliver all the best-read favorites from the magazine, and for the first time …
Obligatory Agri Talk Picture
We are covering World Dairy Expo in Madison, Wisconsin this week, along with over 175 other media representatives from all over the world. Many of them are farm broadcasters – and here is our obligatory Agri Talk picture, kind of a tradition for us to post a photo of them from every event we both attend. Some other farm broadcasters …