ACDC, not the group, has a new helper. That would be the Agricultural Communications Documentation Center, College of Agricultural, Consumer and Environmental Sciences, University of Illinois at Urbana-Champaign. We extend a special welcome to Karlie Elliott who joined the ACDC staff during May following her graduation from the agricultural communications program here, with a news-editorial emphasis. She is helping search …
Reach Teach Learn With Alpharma
It seems like more and more companies, organizations and individuals are taking the initiative to help educate our young people today about where their food comes from. Alpharma has joined the effort with it’s new Reach Teach Learn program. Their goal is to “provide youth with the information they need to ensure that honest, educated decisions are made.” Of course …
4-H CHARACTER COUNTS! Builds Strong Foundations
Character Counts Program. The Character Counts Program is taught in 4-H clubs and classrooms across the country, and it instills important life lessons in young people for the future. Educators around the state of South Dakota gathered together in Sioux Falls, S.D. on June 23-24, 2009 for the 4-H Character Counts Education Conference. My sister, Courtney, presented a speech at …
Illinois Beef Association Summer Conference
If you’re in or around Illinois on June 25-26, I would love to meet you. Tomorrow, I’m hopping on a plane to head to the Illinois Beef Association Summer Conference to present my workshop, “Table Truths in a New York Minute.” My workshop dives into the tips and tricks for utilizing online tools and social networks to tell the agriculture …
Teaching Ag In New York City
We all wonder what kids are being taught about agriculture in schools today. In New York City, one high school has a complete 4 year agricultural education program with a very good percentage of graduates going on to careers in ag. In this week’s program we’ll hear all about it. The idea for this week’s program came from an announcement …
Register For BlogWorld
I just registered for this year’s Blogworld & New Media Expo. If you’re planning on attending then now’s the time to get registered since the early cutoff is July 1. BlogWorld & New Media Expo is the first and only industry-wide trade show, conference and media event dedicated to promoting the dynamic industry of blogging and new media. BlogWorld features …
Pork Producer Dedicated to Sharing Ag Story
It’s certainly not news to anyone in the agriculture industry that livestock producers, especially pork producers, are hurting. According to the National Pork Producers Council, pork producers, who prior to the announcement of the H1N1 “outbreak” were already losing money, have seen losses accelerate to an average of $17.69 on each hog marketed since May 1, 2009. Total losses have …
Don’t Miss Out on the Communicating Renewables Webinar Series
Calling all communications professionals. What is one of the most difficult challenges we face? Developing campaigns that will garnering consumer support and product adoption. An example of just how difficult this can be is the corn-ethanol industry. Consumer support has been dwindling for months and this has in part, been driving by media hostility and biased reporting. So what is …
NALJA defines leadership
I took a 24 hour trip to Kansas City to give a speech to the North American Limousin Junior Association (NALJA) Board of Directors. I spoke on utilizing online media resources to tell the agriculture story. Before my speech, we all took part in a leadership workshop. NALJA Director Cassiday Woodard explained the importance of leadership in agriculture, and she …
SDSU’s 86th Little International a Success
1,700 students and even more guests traveled to Brookings, SD to South Dakota State University to take part in the 86th Little International. Little “I” is the largest, two-day livestock exposition run completely by students for students. For the past three years I have served on the staff. My first two years, I served as the advertising and publicity superintendent. …