To get a look at the work of the Beef Board during the 2012 Cattle Industry Convention I spoke with Polly Ruhland, CEO. Once again I’m the Beef Board Blogger and will be mostly posting on the CBB MyBeefCheckoffMeeting.com blog, something I’ve been doing since January of 2006! Polly says there are two main governance issues being dealt with by …
Cattle Industry Conference Coverage
Hello from the 2012 Cattle Industry Convention. The ZimmComm team is on location. Thanks to Merial once again for sponsoring our great media room. Cindy and I are situated and comfortable as we shoot photos and collect interviews to share during coming days. I hope you enjoy it! 2012 Cattle Industry Convention Photo Album
Gaylord Opryland Removes HSUS Video Plug
This was a very surprising sight to Cattle Industry Convention attendees when they checked in to the Gaylord Opryland Hotel. It’s an image promoting the Humane Society of the United States, an organization very antagonistic to farming and animal agriculture in general. It has created quite a buzz on the floor. I have a feeling that it has something to …
The Techie Talkers
Agriblogger was one of the “techie talkers” at the first ever NCBA Communications workshop, organized by Mike Deering and Mary Geiger of the NCBA Washington staff, prior to the kick off of the 2012 Cattle Industry Convention in Nashville Tuesday. State cattle and beef organization staff involved in communications were invited to the workshop and about 40 from around the …
First NCBA Communications Workshop
Hello from Nashville and the Cattle Industry Convention. Cindy and I had a very uneventful trip today and got some exercise finding our room. I don’t know about you but the Opryland Gaylord is not the easiest place to find rooms. I’m attending the first ever NCBA Communications Workshop. This is a group made up of the communications staff at …
Nashville TweetUp For Cattle Enthusiasts
I don’t know if this is the only planned TweetUp for the Cattle Industry Convention but it’s the only one I got invited to. What do you think about this? Are cattle farmers social or what? Step aside, computers. An in-person “tweet up” is planned for all those attending the 2012 Cattle Industry Annual Convention, held Feb. 1-4 in Nashville, …
Back In The Coffee Zone
I have to express to Missouri for having potentially record high temperature today. After some time staying on the beach I can’t say I was looking forward to January weather here at home. Another good thing about being home is Coffee Zone. Here’s my favorite Barista Man, Taisir Yanis, Coffee Zone. I took some Rocket Fuel with me to the …
Cattle Industry Convention Hashtag Controversy
Who would have thought that we’d have a “controversy” over the Twitter hashtag for the Cattle Industry Convention? Really? Well, it might not be a full blown controversy but it’s at least interesting. The official hashtag is #CIC12. Makes sense. The CIC is not just one organization. You’ve got the National Cattlemen’s Beef Association (NCBA), the American National CattleWomen (ANCW) …
Cattle Industry Convention & NCBA Mobile App
The Cattle Industry Convention and NCBA announce their first-ever mobile app. Yep, cowboys do smart phones don’t you know? Here’s what Mike Deering, NCBA Communications, has to say about it. “Cattlemen may not be on the computer much but they have certainly embraced smart phones. The smart phone application was designed specifically for the annual convention. It will give participants …
Ruhland Named CEO of Cattlemen’s Beef Board
The national beef checkoff is entering its second quarter century with a new CEO. The Cattlemen’s Beef Board has announced the hiring of Polly Ruhland as Chief Executive Officer for the organization that administers the national checkoff program established as part of the 1985 Farm Bill. Ruhland has been serving as the interim CEO since the resignation of Tom Ramey …