With today’s announcement about the opening up of the Japanese market to U. S. beef the Missouri Beef Industry Council wanted to make sure the word got out about what it means on the local level with this release.
Japanese Border Open To U. S. Beef
You’ll be hearing a lot about this today and over the next couple days so I thought I’d give you a heads up. The Japanese border is open to U. S. beef. That’s big news for our cattle producers.
Nutritional Advertising By The Beef Industry
The Missouri Beef Industry Council’s weekly MBIC Report this week is with Missouri Beef Council board member John Kleiboeker of California, MO. John talks about the beef industry’s nutrition advertising campaign that will soon be appearing in magazines like Parents, Good Housekeeping, Bon Appetit, Weight Watchers, Shape and Men’s Health.
Serving Beef To Miss Missouri USA
The Missouri Beef Industry Council is involved with two different organizations this week in trying to communicate with consumers. Alane Lidolph, Director of Consumer Information, explains what she’s doing with the Miss Missouri USA Contest and the Missouri Coordinated School Health Coalition Conference. She’s also got a beef-related holiday gift idea.
2 Beefmobiles 3 Wranglers
I wonder if they include blogging in the Beefmobile wrangler training program. If not, I’ll offer to teach it. Where there once was just one Beefmobile now there will be 2 and instead of just one lonely wrangler there will be 3. Tracey Orsburn has been the lone wrangler but she’s now got company.
Beef Checkoff Control
Although the Beef Checkoff has strong producer approval there is still some confusion about who actually controls it. Missouri Beef Industry Council, executive director, Steve Taylor, explains in this week’s MBIC Report.
Beef Checkoff Video Available Online
An overview of the Beef Checkoff is now available in the form of a 28 minute video that you can download off the Cattlemen’s Beef Board website. It’s a big file so make sure you’re on broadband. If you don’t have it you can order a dvd. The video was launched on the RFD-TV network in September.
New MBIC Director Stahl
Three newly elected board members for the Missouri Beef Industry Council recently attended their first board meeting. This week we hear from Jay Stahl, region 4, in Southwest Missouri, who is from Lamar.
New MBIC Board Member
Three newly elected board members for the Missouri Beef Industry Council recently attended their first board meeting. This week we hear from Jim Freeman, region 3 in Southeast Missouri, who is from Salem.
National Beef Ambassador Announced
Amanda beat a sharp group of contestants in the Beef Ambassador Competition. This news just came in. Hot off the wire.