Beef Checkoff Turning 20

Chuck Zimmerman

Jo Ann SmithJo Ann Smith is one of my favorite people. Boy does seeing this picture make me miss Florida. Jo Ann was the first Chairman of the Cattlemen’s Beef Board back in 1986. It’s been twenty years. My how time flies when you’re eating beef. The CBB is a client for ZimmComm as I think most of you know. The Beef Checkoff holds a very special place in Cindy and my hearts because of that and because back when we were partnered with Gary Cooper in our first business venture the Florida Beef Council was one of our first clients. Florida had one of the highest approval ratings for the original Checkoff referendums in the country.

Ag Groups, Audio, Beef

Get Your Waygu From Down Under

Chuck Zimmerman

Greg Norman PremiumPro golfer Greg Norman thinks beef is what’s for dinner. The only problem is he’s Australian and importing it into the United States. It looks like he’s got 2 flavors, “Signature Waygu” and “Premium.” It’s all targeted to upscale restaurants and they point out that, “This range is produced by AAco as a fully DNA trackable farm-to-plate standard. It’s your guarantee of the highest, most consistent quality beef, grain-fed and aged to perfection.”

Beef, International