Pro golfer Greg Norman thinks beef is what’s for dinner. The only problem is he’s Australian and importing it into the United States. It looks like he’s got 2 flavors, “Signature Waygu” and “Premium.” It’s all targeted to upscale restaurants and they point out that, “This range is produced by AAco as a fully DNA trackable farm-to-plate standard. It’s your guarantee of the highest, most consistent quality beef, grain-fed and aged to perfection.”
Cattle Industry Summer Conference Photos
After any event I blog I like to upload my pictures to Flickr. I probably should look at some new ways to use them. I’ve got thousands in there now but they are categorized into sets at least.
You can see a selection of my photos from this past week’s event in Reno by visiting this link: Cattle Industry Summer Conference Photo Album
Hearing From Monte Reese
Is there anyone who doesn’t know Monte Reese? The Beef Board’s Chief Operating Officer was on the program at this morning’s board meeting to give a report on the activities of the Checkoff.
Board Meeting Last On The Agenda
The last thing to get done here at the Cattle Industry Summer Conference is the board meeting. This is a combined meeting of the Beef Board and NCBA, although the official meetings are held separately.
Passionate About Beef
Two of Beef Ambassadors attending the Cattle Industry Summer Conference are Melissa Green (left) and Amanda Nolz.
NCBA President Mike John
The President of the National Cattlemen’s Beef Association is Mike John, from Missouri. Mike took over the reigns in January at the annual convention. Here at the Summer Conference he said he was happy to hear about how beef demand has been good recently but knows that there’s a lot of work to do to continue to grow demand for his product.
Beefmobile Wrangler Tracey Orsburn
Tracey Orsburn is one of the Beefmobile Wranglers and is here at the Cattle Industry Summer Conference. She puts in a lot of miles travelling around the country and making sure producers better understand the Checkoff. Her vehicle is also a travelling billboard for beef.
Merial Sponsors The Media Room
The media room at the Cattle Industry Summer Conference is sponsored by Merial.
How To Enhance The Beef Brand
This morning at the Cattle Industry Summer Conference there are a series of industry Issues Forums taking place. One of them is titled, “Enhancing The Brand.” The brand referred to is beef. I think the consumer research that’s being done by organizations like NCBA with Checkoff funding is fascinating. What’s even more interesting is seeing how they put that research into action.
Catching Up On Blog Feeds
I’m sure that these cattle industry professionals are all online checking the latest on AgWired.