Before he got started with the speech and press conference, Secretary Johanns toured through the media room. I figured that since he’s the head of USDA and it oversees the Beef Checkoff that he should know about the Beef Board Meeting.com blog. So when he got over to my work area we took a little tour of the website and …
The John John Show
Mike John is on the left and John Queen is on the right. Mike’s the outgoing president of the National Cattlemen’s Beef Association and John is the incoming. The changeover takes place tomorrow. I interviewed them together this morning and asked them about the challenges they faced and will face in the cattle business. I think Mike has a future …
USDA Beef Checkoff Survey Results
The USDA recently announced the results of a nationwide Beef Checkoff survey that they had done by the Gallup Organization. At the Beef Checkoff update session yesterday Gallup representative, Donna Kholpak, pictured here with Kenny Payne, USDA, gave a summary of the survey and answered questions. I interviewed her right before the session. She said she was personally surprised with …
Meet The Ambassadors
Have you ever had a chance to meet one of the National Beef Ambassadors? If not you can listen to an interview with one of the five students who were selected to be the current Ambassadors for the Beef Checkoff. These students do a lot of traveling over the year going to events and talking to consumbers. Amanda Rankin is …
Beef Board Chairman Interview
Jay O’Brien is the chairman of the Cattlemen’s Beef Board and one of his duties today was speaking at the new appointees orientation lunch. Jay started off talking about the need to look professional and that means wearing a nice bow tie. So he showed everyone how easy it is to quickly tie your tie. Before the lunch got started …
Cattle Industry Convention Media Room
Here’s the Cattle Industry Convention Media Room welcoming committee. It’s Grace and Joe. Joe says Grace is the official Yard-O-Beef spokesmodel. I think the plan is to slice that baby up later today as a news room snack. The media room is getting busier as the day wears on. I was hoping we would have some mild weather here but …
Visiting With Beef Board Staff
When I wandered in to the Opryland Hotel the first person I ran into was Diane Henderson, Cattlemen’s Beef Board (right). She’s my boss here since I’m posting onto the Beef Board Meeting.com blog. Here she is giving directions to CBB board member Charles Miller and his wife Judy. This Opryland complex is immense and a tour guide is very …
A Natural Place For Beef
There’s nothing like an announcement of an upcoming announcement or I guess I should say launch. US Natural Beef will be unveiled at the upcoming Cattle Industry Convention according to a story on meatingplace.com.
Beef Cook-Off Looking For Family Chefs
I haven’t eaten any beef for at least a day or so. Maybe that little headache I have is from beef withdrawal. That will get corrected with supper tonight. So maybe I should consider entering the National Beef Cook-Off.
Research Beef Online
As if the Beef Checkoff doesn’t have enough websites, now there’s one more. I’m really not sure I understand the philosophy behind the whole multiple website strategy. This one focuses on research. You can find a lead-in site to all of them at Beef.org (16 just for the Checkoff).