A new Beef Eco-Report suggests that “green” food isn´t necessarily organic food and conscious consumers might have to start choosing between the two. Analysts at the Hudson Institute‘s Center for Global Food Issues say that beef produced with grains and growth hormones produces 40 percent less greenhouse gas emissions and saves two-thirds more land for nature as compared to organic …
Spending Quality Time With Certified Angus Beef
This is just a heads up that I’ll be doing some highway miles on Tuesday to meet with the folks at Certified Angus Beef. We’ve been collaborating for some time on the use of audio in their communications plan. Their Quality Time audio news releases were started after we discussed our Talking News Releases several years ago for example. So, …
Heinze and Slagle at Beef Board
I’m still getting caught up on email from the last couple weeks so I’ve been meaning to let you know what those of us at NAFB’s Trade Talk already know and that’s that Lynn Heinze is now on board with the Cattlemen’s Beef Board as well as Melissa Slagle. That would be the Melissa that posts here on AgWired btw. …
Beef Is For Lunch
The Trade Talk Lunch was very good today as usual. It’s a nice working lunch buffet with no program/speakers because many of us use the opportunity for a quick bite and then back to the interviews. One of the things I liked this year was the fact that we could grab a quick fresh-carved roast beef sandwich in the Trade …
Beef U
The course objective: get more beef on more menus. The Beef Checkoff Program launched “Beef University“, earlier this year to offer the food service industry more education on beef. Beef Checkoff has partnered with Taco Bell, Boston Market and Quizno’s in the program to promote beef in food options outside the home. “Beef University” is a two cd set that …
Elanco Animal Health Launches Beefcast
Beef isn’t just what’s for dinner anymore. It’s what’s for your ipod… or itunes, or any mp3 compatible gadget for that matter. Elanco Animal Health is now offering producers, veterinarians and nutritionists expert advice through its sponsorship of Truffle Media Network’s BeefCast(TM). Each week, three 10- to 15-minute programs, which feature experts’ comments on beef production, industry issues and other …
National Beef Ambassador Announced
Caitlin Williams, Tucson, Ariz. (pictured right), won the title of 2008 National Beef Ambassador at the annual competition, held Oct. 18-20 in New Orleans, La. The competition was established on behalf of cattle producers in 1988 and is funded by the beef checkoff. Twenty-one contestants from throughout the country vied for the national title and $5,000 in cash prizes sponsored …
American Hereford Beef Is What’s For The Media
Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the American Hereford Association. Thanks to Dave Mehlhaff, Director of Communications a number of agricultural journalists got their first look at the Association’s headquarters in Kansas City. In this …
National Beef Sells Certified Hereford Beef
One of the companies that Certified Hereford Beef is working with to market their product is National Beef. On hand with us today at lunch was Nick Rausch, National Beef Brand Manager, CHB. He says they target retailers to market the beef and sees penetration into the food service industry as a real growth area but only if they get …
Certified Hereford Beef
Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA. Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs …